- Mobile-enabled shoppable brochure live in 12 countries,
attracting 500,000 users in first 48 hours
- Global Sales Centre of Excellence launched to support 6
million beauty entrepreneurs to grow their businesses
- New team in place to integrate insight-led digitisation across
Avon's business model
LONDON, June 27, 2018 /PRNewswire/ -- Avon Products,
Inc. (NYSE: AVP) has announced it has reached a series of
milestones in its plans to transform the digital capabilities of
its Representatives and improve interactions with consumers.
Avon is a leading beauty company,
and is developing the digital tools necessary to bring customers
the latest trends, through the direct, trusted, personal experience
of its 6 million strong network of beauty micro-entrepreneurs.
Connecting to the consumer: mobile and e-interactive
shoppable brochure
- Avon's global digital
platforms and experience team has launched a fully digitised,
mobile-enabled e-interactive brochure, allowing Avon Representatives to connect quickly and
effectively with their customers by creating an e-enabled
personalised shopping cart that can be shared via WhatsApp and
Facebook messenger – sending the latest trends and products direct
to their mobile.
- Includes in-built and real-time analytics for future
enhancement and customisation, making it easier to track
best-selling products, individual preferences, and respond to
Avon Representative and customer
needs.
- Instant messaging brochure is available globally, across six
clusters in 12 countries, including Brazil, Argentina, Mexico, Russia and Turkey, with three more clusters due to launch
soon.
- On launch it received more than 500,000 visitors, with positive
feedback from across Avon's
network of beauty entrepreneurs.
Investing in growth: new Global Sales Organisation
- Avon's new sales organisation
will partner with its markets, focusing on enhancing the
Representative experience and service model evolution,
Representative segmentation, field sales excellence, commercial
optimisation and entry strategies for new territories.
- Data driven insights will be used to tailor the training and
incentives that fuel Avon's
Representatives, recognising that improving earnings potential,
expanding learning opportunities and scaling best practice, is
fundamental to achieving the business' targets and its
competitiveness.
New Global Sales team in place to integrate insight-led
digitization
- Richard Pinnock is transitioning
from his current role as Group Vice President for APAC to lead the
new team as Group Vice President Global Sales. Richard's team will
consist of a targeted group of leading experts to be deployed
directly to markets for immediate impact.
Jan Zijderveld, Chief
Executive Officer, said: "Digitisation is at the heart of our
strategy as we build a new, modern and relevant Avon that is both high-touch and high-tech. We
are working intensely to build the right tools to support our 6
million strong network of beauty entrepreneurs to help them provide
a personal service to their customers that is underpinned by strong
digital capability. This pilot is off to a promising start with
huge potential as we implement more broadly."
ABOUT AVON
Avon is the Company that for 130
years has proudly stood for beauty, innovation, optimism and, above
all, for women. Avon products include well-recognized and
beloved brands such as ANEW, Avon Color, Avon Care, Skin-So-Soft,
and Advance Techniques sold through approximately 6 million active
independent Avon Sales Representatives. Learn more
about Avon and its products
at www.avoncompany.com.