AVP Avon Products Inc

mark Territory Expands; Beauty Brand Goes Beyond Skin Deep with New Lifestyle Alliances NEW YORK, June 16 /PRNewswire/ -- mark, the new beauty business from Avon Products, Inc (NYSE:AVP), announced four new strategic marketing alliances aimed at increasing the scope of the business as a multi-faceted, lifestyle brand. Through innovative partnerships with four companies that represent the leading areas in telecommunications, theater/entertainment and broadcast, the business will reach both new and existing mark Representatives with incentives that resonate with their lifestyle. New alliances have been formed with: Loews Cineplex Entertainment, Nextel Communications, New Line Cinema, and MTV. mark was named so in celebration of young women making their 'mark' in the world today, and is the makeup you can buy and sell. mark consists of over 300 diverse, first-to-market and exclusive products including cosmetics, skincare, fragrance, accessories, jewelry and handbags. The meet mark magalog is distributed to 7 million young women each month, making it the largest print vehicle for young women in the U.S. today. In 2004, mark expects to generate net sales of $35 million. "The mark buyer and seller is probably the most intelligent and marketing- savvy consumer out there today," says Deborah Fine, President of Avon Future, the business unit responsible for launching mark. "Our dedication to seeking out high-level, symbiotic partnerships for this business reflects this understanding, and we are thrilled to have ground-breaking alliances that will take us into these new venues for her. Not only are these relationships extremely relevant to the mark Representative as well as to the mark customer, it allows us to build a 360 degree lifestyle focus with mark that she cannot find in any other women's beauty brand today." Loews Cineplex Entertainment: Beginning in June, mark will start to distribute over 200,000 magalogs in 10 regional cities including New York, Chicago, Boston and Santa Monica, by placing free-standing newsstands in theater lobbies in each market. Throughout the end of 2004 over 2,000,000 mark magalogs will be distributed at Loews. On a national level, mark and Loews will offer several cross- promotional incentives for mark Representatives as well as consumers including giveaways of year-long movie passes and valuable movie ticket offers. Online advertising at http://www.enjoytheshow.com/ will also link to http://www.meetmark.com/. Nextel Communications: Over 20,000 mark Representatives across the country will receive an exclusive discount rate plan from Nextel, beginning in the summer of 2004, which includes "mark minutes," i.e. bonus minutes each month for being a mark Representative. mark Reps will also benefit from an exclusive discount purchase price for Nextel phones and accessories. As part of this exciting telecommunications alliance, mark will have the ability to offer free Nextel phones with 3 months of gratis service as Representative incentives and consumer giveaways. New Line Cinema: Starting this summer, mark Representatives and customers will find added entertainment on http://www.meetmark.com/ in "The mark," an on-line video theatre. Visitors to the site will be treated to sneak previews of the hottest new trailers from New Line Cinema and will have the ability to sign up to receive invitations to movie screenings and promotional materials. mark will spread the word on the latest trailers being featured in "The mark" through certain issues of their weekly digital newsletter. MTV: As the exclusive retailer of the MTV Fitness 2-pack DVD, MTV Yoga and MTV Power Yoga, the product will be featured in the meet mark magalog (Quarter 4, 2004) and sold solely through a mark representative or at meetmark.com. Additionally, mark and MTV have created a co-branded advertisement featuring the MTV Fitness 2-pack DVD and a call-to-action to purchase through a local mark representative or on the mark website. About Loews Cineplex Entertainment One of the world's largest theatre exhibition companies in terms of revenues and operating cash flow, Loews Cineplex Entertainment has 2,835 screens in 281 locations primarily in major cities throughout the United States, Canada and Mexico. The Loews Cineplex group operates theatres under the Loews, Cineplex Odeon, Cinemex and Star Theatres names. In addition, the Company is a partner in Magic Johnson Theatres, Yelmo Cineplex de Espana and Megabox Cineplex of Korea. Loews Cineplex is privately owned by Onex Corporation, Canada's fourth largest company with global operations in service, manufacturing and technology industries, and Oaktree Capital Management, a premier institutional money management firm with over $20 billion in assets. About Nextel A FORTUNE 200 company based in Reston, Va., Nextel Communications is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today, 95 percent of FORTUNE 500 companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 294 of the top 300 U.S. markets where approximately 250 million people live or work. Nextel is traded on the NASDAQ National Market under the symbol NXTL. Nextel Partners is a separate company traded on the NASDAQ National Market. About New Line Cinemas New Line Cinema is the oldest and most successful independent film company in the world. In addition to the production, marketing and distribution of theatrical motion pictures, the fully integrated studio has divisions devoted to home entertainment, television, music, theater, licensing, merchandising and international marketing and distribution. New Line has been a pioneer in franchise filmmaking and its Oscar-winning The Lord of the Rings trilogy is the most successful film franchise in history. Together with its subsidiary, Fine Line Features, New Line is a unit of Time Warner. About MTV Formed in July 1999, MTV Networks Music is the world's leading online music entertainment company, with 22 worldwide music destinations on the web. MTV Networks Music websites bring original and innovative online music and entertainment programming to each network. MTV Networks Music also includes 14 international destinations throughout Europe, Asia, and Latin America. About mark mark is the makeup you can buy and sell, and was created in celebration of young women making their 'mark' in the world today. mark is providing millions of women with an opportunity to buy and sell makeup they love -- and ultimately, to become the CEO of their own beauty business. mark is sold exclusively through mark Representatives, the mark website, http://www.meetmark.com/, and over 480,000 active Avon Representatives today. Consumers can also call 1-800-meetmark for further information. DATASOURCE: Avon Products, Inc. CONTACT: Jennifer Wolinetz, mark Public Relations, +1-212-282-5180 Web site: http://www.meetmark.com/

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