Cooper Tire’s Discoverer AT3™ Interactive Marketing Display Earns Merchandising Award
01 August 2019 - 10:30PM
Business Wire
Cooper Tire & Rubber Company’s interactive consumer
marketing display showcasing its Discoverer AT3™ line of tires has
earned a Gold Award in the Specialty Retail & Service category
of the national 2019 Shop! Outstanding Merchandising Achievement
(OMA) Awards. The award recognizes merchandising and design
excellence in retail marketing.
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Cooper Tire's interactive consumer
marketing display showcasing its Discoverer AT3™ line of tires has
earned a Gold Award in the Specialty Retail & Service category
of the national 2019 Shop! Outstanding Merchandising Achievement
Awards. (Photo: Business Wire)
Created through a collaboration between Cooper and Innovative
Marketing Solutions, Inc., a designer and producer of
point-of-purchase displays and merchandising programs, the
Discoverer AT3 interactive display utilizes captivating video to
showcase the features and benefits of the three distinct
all-season, all-terrain tires in the Discoverer AT3 lineup – the
Discoverer AT34S™, Discoverer AT3LT™ and Discoverer AT3XLT™. The
display video also features testimonials and eye-catching
animations. Tire tread sections mounted to the display enable
consumers to touch and feel key features of the tires in and under
the tread. Bold graphics and three-dimensional rock formations
showcase the capability of the tires and engage consumers with the
product line.
“Our award-winning Discoverer AT3 line of tires offers
comfortable highway driving with durability to go beyond the
pavement for SUV and pickup truck owners, and this display allows
us to bring the product to life in any customer showroom,” said
Mohit Jain, Vice President, Commercial Operations. “The Cooper
product management and marketing teams worked diligently to create
this custom-designed interactive display, and it’s an honor to be
recognized by the OMA Awards for that effort.”
The Discoverer AT3 interactive display also earned a runner-up
award in the Best New Merchandising category at the 2018 Specialty
Equipment Market Association (SEMA) Show held last fall in Las
Vegas. At SEMA, the display was honored for its superiority of
innovation, technical achievement, quality and workmanship,
consumer appeal and marketability, and more.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper's
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
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Megan James 419.424.4251 majames@coopertire.com
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