NEW YORK, April 30, 2015 /PRNewswire/ -- Delta Air
Lines (NYSE: DAL) and New
York-based designer Zac Posen
are partnering to bring high fashion and function to a different
kind of runway as part of Delta's new uniform program.
Delta is creating a program for nearly all of its uniformed
employees. Through the partnership, Zac
Posen will design a uniform collection for Delta's flight
attendants and airport customer service agents while advising on
the uniform project for Delta's ramp and ground support agents,
Delta Cargo agents and Delta TechOps
employees.
"Through challenges and triumphs, the Delta uniform has been a
source of great pride for generations of Delta people and continues
to serve as a symbol of our values and the world class service for
which we're known," said Tim Mapes,
Delta's Senior Vice President – Marketing. "With Zac's talent and
expertise, and in partnership with Delta people worldwide, we look
forward to creating a timeless, fashionable and functional new
collection that will continue to be a point of pride and symbol of
our brand for the 170 million customers who fly with us each
year."
Known for his fresh and innovative designs, Posen's brand of
modern American glamour pairs well with Delta's brand attributes,
and he will be personally engaged throughout the multi-year
project. His designs are favored from the White House to the red
carpet in Hollywood.
"I'm thrilled to partner with this
classic American brand and look forward to
collaborating with Delta employees to understand
their wants and needs for the new collection," said Zac.
"Together, we will bring everyday
elegance and style innovation to the ground and air
alike, while making employees look and feel their best."
Over the next few months, Posen will work with Delta employees
to better understand the specialized needs of Delta's active
workforce. The prototypes will then undergo intensive wear testing
to ensure functionality and fit before the final collection is
produced. Consistent with Delta's culture, employees will drive the
project and be heavily involved in every phase along the way.
The new uniform program is part of a larger brand transformation
and investment as Delta works to ensure its thoughtful, reliable
and innovative brand attributes imbue all areas of the customer
experience, including airport facilities, technology and global
products and services.
The new collection is expected to launch in early 2018.
About Zac
Posen
Zac Posen
launched his eponymous collection in 2001, with a vision for modern
American glamour that married couture technique with striking
innovation. Raised in New York,
Zac began his design training early. At 16, he attended Parson's
School of Design followed by London's Central Saint Martins University. Two
years following his first collection, he was awarded one of
fashion's most prestigious honors, Swarovski's The Perry Ellis Award for Womenswear by the
CFDA.
Today, Zac is known globally for his technique in artisanal
craftsmanship, anatomical construction and textile manipulation.
His daywear, suiting and red carpet eveningwear are infused with
his bold sophistication, sexy femininity and distinctive glamour.
Worn by leading women, including Uma Thurman, First Lady
Michelle Obama, Gwyneth Paltrow and Naomi Watts, he has become a staple on the red
carpet. His collections have grown to include Zac Posen, ZAC Zac Posen, Z Spoke Zac Posen, and
Truly Zac Posen with offerings in handbags, accessories, hosiery,
eyewear, fur, and fine jewelry.
Zac Posen serves as a judge with
Heidi Klum and Nina Garcia on Lifetime's mainstay Project
Runway, now approaching its fourteenth season and most recently, he
was announced as Creative Director for the Brooks Brothers
signature women's collection and accessories. The first collection
will debut in Spring 2016 and will be available worldwide.
Additional information is available on
www.facebook.com/officialzacposen, Twitter @zac_posen, and
Instagram @zac_posen and @zaczacposen.
About Delta
Delta Air Lines serves more than 170
million customers each year. Delta was named to FORTUNE magazine's
top 50 World's Most Admired Companies in addition to being named
the most admired airline for the fourth time in five years.
Additionally, Delta has ranked No.1 in the Business Travel News
Annual Airline survey for four consecutive years, a first for any
airline. With an industry-leading global network, Delta and the
Delta Connection carriers offer service to 321 destinations in 58
countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees
worldwide and operates a mainline fleet of more than 700 aircraft.
The airline is a founding member of the SkyTeam global alliance and
participates in the industry's leading trans-Atlantic joint venture
with Air France-KLM and Alitalia as well as a newly formed joint
venture with Virgin Atlantic. Including its worldwide alliance
partners, Delta offers customers more than 15,000 daily flights,
with key hubs and markets including Amsterdam, Atlanta, Boston,
Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New
York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle
and Tokyo-Narita. Delta has invested billions of dollars in airport
facilities, global products, services and technology to enhance the
customer experience in the air and on the ground. Additional
information is available on delta.com, Twitter @Delta,
Google.com/+Delta, Facebook.com/delta and Delta's blog
takingoff.delta.com.
Logo -
http://photos.prnewswire.com/prnh/20090202/DELTALOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/delta-teaming-up-with-zac-posen-to-bring-modern-american-glamour-to-flying-300075271.html
SOURCE Delta Air Lines