This Limited Time Offering joins the Canadian
Whisky Brand's flavor portfolio alongside Regal Apple, Peach,
Salted Caramel, and Vanilla Just In Time for Spring
NEW
YORK, March 13, 2024 /PRNewswire/ -- Canadian
whisky brand and leader in flavored offerings, Crown Royal, has
officially announced its highly anticipated limited edition release
of Blackberry Flavored Whisky. This new liquid is the perfect
addition to the brand's flavor portfolio for spring and summer and
has already taken social media by storm with consumers +21
sharing their love for the new flavor and exploring their own
cocktail innovations.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9255751-crown-royal-limited-edition-release-of-blackberry-flavored-whisky/
To create this extraordinary blend, Crown Royal whiskies were
carefully selected by the brand's master blender and infused with
the juicy flavor of fresh blackberries. The harmonious notes of
this summer fruit complement the signature richness of Crown Royal
Blended Whisky. The result is a vibrantly delicious whisky,
bursting with the luscious flavor of blackberry and the distinctive
smoothness of Crown Royal.
On the nose, aromas of sweet blackberry sauce with a dash of
whisky complement vanilla balanced with a cooked and slightly tart
blackberry taste. This expression leaves you with hints of creamy
vanilla and caramel, reminiscent of a blackberry crumble.
"Crown Royal has always led through an innovative approach to
whisky, pushing boundaries to deliver exceptional and exciting
flavor profiles to consumers. Our newest addition, Crown Royal
Blackberry Flavored Whisky, is no exception to this rule." says
Jesse Damashek, Sr. Vice President
North American Whiskeys at Diageo. "This new whisky is a testament
to our dedication to innovation, as we aim to cater to the evolving
preferences of loyal Crown drinkers and spirit connoisseurs alike.
I am thrilled to see the enthusiasm and excitement from consumers
as they embrace this delicious addition to our lineup."
Crown Royal Blackberry Flavored Whisky stands out as a versatile
blend, showcasing its adaptability across various hosting
occasions. The brand emphasizes this versatility through its four
recommended cocktails - Royal Blackberry Lemonade, their
signature serve that perfectly balances the sweetness of
blackberries with a burst of lemon, Crown Royal Blackberry
Bramble, Crown Blackberry Collins, and a Royal Blackberry
Mojito. Each of these serves is a modern take on classic
cocktails, illustrating the whisky's ability to reinterpret
familiar favorites . Whether it's a lively country outdoor
gathering that calls for a Crown Royal Blackberry Bramble or a
laid-back summer pool-party soiree fit for a cold Crown Blackberry
Collins, Blackberry Flavored Whisky ensures a diverse range of
juicy flavors to suit every hosting need.
With Royal Blackberry Lemonade already becoming the drink of the
summer, this one-time limited offering is rolling out nationwide
with a suggested retail value of $26.99.
Crown Royal invites everyone 21+ to a flavor-filled journey this
summer. Please remember to drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on
both the New York Stock Exchange (NYSE: DEO) and the London Stock
Exchange (LSE: DGE) and their products are sold in more than 180
countries around the world. For more information about Diageo,
their people, brands, and performance, visit diageo.com. Visit
Diageo's global responsible drinking resource, DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Jazmine Settles
DIAGEO
Jazmine.Settles@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal