UPDATE: Mediaset Sees 2010 Italy Ad Revenue Up 5%
30 November 2010 - 7:57AM
Dow Jones News
Italy's largest commercial broadcaster Mediaset SpA (MS.MI,
MDIUY) expects its Italy advertising revenue to grow by about 5% in
2010, its chief executive, Giuliano Adreani, said Monday.
Speaking to reporters on the margins of an event, Adreani said
the growth rate for the year would be in line with the one for the
first nine months.
"(The year) 2009 was a difficult year and the first months of
2010 closed with a rebound of 5%," he said. "It was a result that
was reached by regular broadcasting but we are also doing well with
digital. We are going towards the close of the year with the same
result."
Adreani said it was too early to forecast how 2011 would play
out.
Mediaset has previously said it expected revenue growth in its
home country to grow at the same pace in the first 10 months with
expectations for the trend to continue for the final two months of
the year.
Mediaset, owned by the family of Italian Prime Minister Silvio
Berlusconi, faces growing competition in its home market from News
Corp's (NWS, NWSA) satellite unit Sky Italia, and it is struggling
to defend its dominant position in the free-to-air TV market.
News Corp owns Dow Jones & Co, publisher of this newswire
and The Wall Street Journal.
-By Gilles Castonguay, Dow Jones Newswires, +39 348 596 5667;
gilles.castonguay@dowjones.com.
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