Bebida Beverage Company Launches 'Anti-Energy' Drink for a Thirsty Market
15 April 2009 - 2:02AM
Marketwired
Bebida Beverage Company (PINKSHEETS: BBDA) announces the launch of
their newly developed relaxation beverage, Koma Unwind, the first
in a line of smart drink and trend beverages under BBDA's Koma
brand which CEO Brian Weber adopted in his finalized acquisition of
Bebida Beverage Company last week. Koma Unwind helps meet the
increasing market demand for what the industry calls 'anti-energy'
drinks.
"Demand in the beverage market is progressively diverse and we
feel Koma Unwind is just what the doctor ordered," states Weber.
"It caters to a health conscious crowd on the move. Everything up
until now has been 'go!, go!, go!' and energy drinks are all around
us. We know this very well with our continued success with the
Potencia brand Energy drink; but this only quenches the thirst of a
part of our customer base; or all of our customer base just some of
the time. Life requires balance... We all know you have to stop and
smell the roses once in awhile to keep perspective on everyday
life, which can be very demanding."
"Koma Unwind is a strategic blend of herbs and nootropics that
help meet the need to take time out and relax without turning to
dangerous or unhealthy alternatives such as alcohol," states Daisy
Ramirez, newly appointed Vice President of Bebida Beverage Company
and CEO of Potencia USA.
A recent report from the Beverage Marketing Corporation makes
some key points which help support the case for BBDA's
profitability with Koma Unwind. The report states, "The liquid
refreshment beverage market is being driven by the health and
wellness trend as beverages offering functional benefits are
growing two to three times faster than conventional refreshment
beverages. These products are more successfully tapping into the
spirit of the age, which is characterized by a greater emphasis on
functional, healthy products."
The blend and flavor for Bebida's Koma Unwind are proprietary
and will be kept confidential until the drink hits the shelves, but
its slogan, "Chill without a pill," is boasted by Weber to be well
earned as it has exceeded expectations in taste and efficacy
testing in several key market segments. BBDA VP Ramirez anticipates
the product's release with enthusiasm: "The whole world seems to be
having an anxiety attack and I hope we can help them. 'Chill
without a pill.'"
Final touches are being put to packaging and labeling of the
product before its release as it is made available to all of BBDA
and Potencia USA distribution partners in the near future.
Weber continues to structure his new company toward establishing
a lasting Brand with Bebida, including its Koma line of beverages
to come with an overall increase to the company's share value. He
is currently determining how it will be best suited to align both
Potencia USA LLC and Bebida Beverage for a "strong, sustainable and
bright future."
Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
Contact: Investor Relations 714-408-1561
choffmannjr@gmail.com
Fiat Chrysler Automobiles N.V (NYSE:FCAM)
Historical Stock Chart
From May 2024 to Jun 2024
Fiat Chrysler Automobiles N.V (NYSE:FCAM)
Historical Stock Chart
From Jun 2023 to Jun 2024