New FitbitOS 4.1 update delivers enriched
always-on display mode for Versa 2, innovative sleep tools like
smart wake and more functionality right from your wrist
New advanced heart rate algorithm for Versa 2
uses machine learning to deliver best HR tracking yet
Fitbit Premium delivers a new wellness report,
programs and challenges, and workouts from popular brands like
Daily Burn, Gaiam, POPSUGAR and more
Fitbit (NYSE: FIT) today announced several new software updates,
bringing advancements to its popular smartwatches and Fitbit
Premium membership service1 so you can put your health and fitness
goals front and center this holiday season and into the new year.
The release of OS 4.1 for its smartwatches powers new sleep
features and greater functionality right from your wrist. Fitbit
Versa 2TM will boast an enriched always-on display mode,2 expanded
capabilities for Amazon Alexa Built-in3 and a new advanced heart
rate algorithm featuring the best tracking yet, all while giving
you 6+ days of battery life4 to make the most of your days (and
nights).
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New Fitbit OS4.1 delivers updated
smartwatch experience (Photo: Business Wire)
Fitbit is also continuing to roll out new content and tools to
enhance your Fitbit Premium membership, including a personal
wellness report, developed in consultation with leading medical
professionals from institutions like University of California, Los
Angeles and University of California, San Francisco. In addition,
over the coming months, Fitbit will be rolling out new programs,
challenges and wellness content, plus workouts from popular brands
like Daily Burn, Down Dog, Gaiam, POPSUGAR and Whil.
“Staying motivated to maintain your health and fitness routine
is really hard around the holidays. We’re focused on making it more
achievable through a combination of affordable devices, engaging
software and our Premium membership to help you stay on track,”
said James Park, co-founder and CEO of Fitbit. “The new FitbitOS
update and added Premium features give users even more support with
innovative smartwatch tools, fresh workouts, new programs and more,
setting users up for success going into the new year.”
More essentials, right on your wrist
The OS 4.1 update brings highly-anticipated features announced
with Versa 2 to Fitbit Ionic™ as well as the entire Fitbit Versa™
family of smartwatches. Among the latest in Fitbit’s innovative
sleep tools, OS 4.1 delivers smart wake, a silent on-device alarm
you can set to wake you with subtle vibrations at an optimal time
in your sleep cycle so you can start your day feeling more
refreshed.5 You’ll also receive your nightly Sleep Score on-device,
giving you a glanceable view of the quality of your night’s rest6
alongside all of your sleep stats and data.
OS 4.1 goes even further to help you maximize your day, adding
more innovative new features that provide enhanced functionality
and improved usability. The new agenda app will help you take on
the day to live your best life and help manage your daily schedule
on-the-go. One of the most requested updates, the new clock face
switcher, lets you store up to five of your favorite clock faces
from nearly 4,0007 available in the Fitbit App Gallery directly
on-device so you can quickly and easily swap clock faces to match
your outfit, your activity or mood. A new five-star rating system
has been updated within the Fitbit App Gallery, allowing users to
rate and recommend their favorite apps and clock faces with the
Fitbit user community.
Specific to Versa 2 users, Fitbit has doubled-down to enrich the
recently-launched always-on display mode to deliver five additional
clock face options. Now in color, these feature full health and
fitness stats, with faster transitions between always-on and active
views, all powered by the device’s AMOLED display, touting a 2+ day
battery life. In fact, the battery life is so strong on Versa 2
that even when it’s in always-on display mode, it lasts more than
double what that other smartwatch does, so you can keep tracking
vs. charging.8 Amazon Alexa Built-in functionality has also been
expanded for Versa 2 users so you can use your voice to start any
of the now 20 exercises9 from your wrist.10 For example, you can
ask Alexa to start a run with Fitbit11 and automatically start
tracking against your personal fitness goals and daily
activities.12
Known for long battery life across all its devices, when you do
finally need to charge, a new feature will kick-in to notify you
when your battery is running low13 and automatically disable select
features so your smartwatch can stay on your wrist, not the
charger. That means you can do even more, 24/7, so even when you’re
sleeping, your fitness companion is working hard for you to track
your stats and equip you with useful information about your health
and wellness. These updates, along with the full suite of Versa 2
features like 24/7 heart rate tracking, connected GPS, swimproof
design, the Spotify app and Fitbit Pay™ are available across all
Fitbit smartwatches.14
Advanced heart rate algorithm uses machine learning to
deliver best tracking yet
Fitbit’s advanced 24/7 PurePulse® heart rate tracking keeps
users motivated and informed with an easy way to track your heart
rate throughout the day. The technology also powers essential
Fitbit features, such as Sleep Stages and Cardio Fitness Score,
that provide you with deeper insights into your overall health and
fitness.
Today Fitbit is announcing it has been working on a highly
innovative algorithm that will deliver the best heart rate tracking
experience yet on a Fitbit device to Versa 2 as part of the OS 4.1
software update. The new PurePulse algorithm, designed in-house by
Fitbit R&D experts, uses machine learning to recognize the
unique signature of heart rate in the optical sensor, leading to
higher accuracy overall.
Even more information, support and motivation with Fitbit
Premium
Fitbit is continuing to expand its Premium paid membership
service15 that’s available now to millions of users in 17 markets
across the globe with a new wellness report, an expanded library of
new workouts from third parties, and more motivational tools like
new guided programs and activity challenges over the next few
months to help support and guide you in reaching your unique health
goals.
With your new, personalized wellness report, you can view an
in-depth analysis of your Fitbit activity, sleep, heart rate and
weight trend data for the previous 30 days or past year for
long-time users.16 You can share this with your healthcare
professional, personal trainer or nutritionist to review your
health trends over time, to better identify a potential health
issue or help manage ongoing conditions. The reports were developed
in consultation with a variety of clinicians and incorporates
feedback from leading medical professionals from UCLA and UCSF.
This was to ensure the report is valuable to medical professionals,
and provides a more holistic overview of a person’s overall health
and wellness data outside the doctor’s office, so you can take
control of your health and have more informed conversations with
your care team. Learn more about the wellness report here.
Premium’s library of thousands of workouts has also expanded
with exciting new offerings from popular brands. This includes a
variety of workouts from the energetic and motivational trainers at
Daily Burn and POPSUGAR, alongside yoga sessions from Down Dog and
Yoga Studio by Gaiam focused on strength, flexibility, balance and
restoration. Premium members also gain access to a new
“mindfulness” section in the Discover tab of the Fitbit app, with a
variety of mindfulness and meditation sessions and mini-courses
from Whil, as well as breathing exercises and soothing audio tracks
designed to help you wind down and get ready for bed.
Premium continues to add new programs, like Kick Your Salt Habit
and Habits for Restful Sleep, designed to provide additional
support and motivation along your health and wellness journey. New
adaptive, collaborative and customizable challenges and games are
coming to Premium in the next few months. These include an All for
One challenge to work with your family and friends toward a shared
goal, a Custom Challenge where you choose a specific activity and
duration to compete against and an interactive game of Get Fit
Bingo where the first to complete a row or pattern of activities
wins.
FitbitOS 4.1 will begin rolling out to Fitbit smartwatch users
the first week of December, just in time for the holidays to stay
on track with goals, and as you look ahead to set new ones in 2020.
Fitbit Premium members can already access and enjoy many of the
latest updates, with the rest rolling out on an ongoing basis in
the coming months.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. Fitbit designs products and experiences that track and
provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit
Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™
activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™
family of smartwatches, Fitbit Flyer™ wireless headphones, and
Fitbit Aria family of smart scales. Fitbit products are carried in
approximately 39,000 retail stores and in 100+ countries around the
globe. Powered by one of the world’s largest databases of activity,
exercise and sleep data and Fitbit’s leading health and fitness
social network, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps, and
Fitbit OS for smartwatches. Fitbit’s paid subscription service,
Fitbit Premium, uses your unique data to deliver actionable
guidance and coaching in the Fitbit app to help you reach your
health and fitness goals. Fitbit Health Solutions develops health
and wellness solutions designed to help increase engagement,
improve health outcomes, and drive a positive return for employers,
health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward Looking Statement
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of Fitbit Premium, including the availability of new
programs, challenges, games, wellness content and workouts; the
future availability of the other product advancements and features
or services described in this release, including potential health
insights and analyses; the future potential of the product features
or services described in this release; our ability to attract new
users; and our ability to help users manage or improve their health
and wellness. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of
factors, including the effects of the highly competitive market in
which we operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products,
features, and services; product liability issues, security breaches
or other defects; and other factors discussed under the heading
“Risk Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
_________________________________________
1
Content and features subject to
change. English only.
2
Always on Display requires more
frequent charging.
3
Not available in all countries.
See fitbit.com/voice.
4
Varies with use and other
factors. Always-on display provides 2+ day battery life, requires
more frequent charging.
5
Smart wake uses machine learning
to wake you during an optimal time of your sleep cycle while in
light or REM sleep within a 30-minute interval prior to the start
of your set alarm.
6
Sleep Score is available in the
Fitbit app or on-device for all devices with PurePulse continuous
wrist-based heart rate.
7
Number of clock faces available
vary per smartwatch: Ionic (3,275), Versa2: (3,960), Versa (4,484),
and Versa Lite (3,615).
8
As compared to the Apple Watch
Series 5 which claims a battery life of up to 18 hours.
9
All 20 Exercise Modes can be
enabled on-device through the Exercise App.
10
English and German only.
Additional languages to follow. Amazon account and Alexa app with
Fitbit skill enabled required, phone must be nearby
11
Amazon Alexa not available in all
countries, see fitbit.com/voice. Amazon account and app required,
phone must be nearby.
12
Goal based coming soon.
13
Activated when battery reaches 8%
remaining.
14
Fitbit IonicTM has built-in GPS.
Fitbit devices are water resistant to 50m. Premium Spotify
subscription required. Not available in all countries. Fitbit
VersaTM Lite Edition does not support Fitbit Pay. Payment
availability at fitbit.com/fitbit-pay/banks.
15
Content and features subject to
change. English only.
16
Must have used a Fitbit device
for at least thirty days. Some data requires a hard-rate enabled
device. For weight tracking, connect and sync your Fitbit scale or
log your weight in the app.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191113005253/en/
Fitbit, Inc. Media: Jen Ralls 415-941-0037,
PR@Fitbit.com
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