Getty Images and iStock Empower Emerging Creatives Through New Accelerator Program
01 June 2023 - 9:57PM
Getty Images (NYSE: GETY), a preeminent global visual content
creator and marketplace, and iStock, a leading e‑commerce platform
providing premium visual content to SMBs, SMEs and creatives
everywhere, have today announced the launch of their Creative
Accelerator Program, a new initiative aimed at recruiting and
onboarding early to mid-career creators from underrepresented
backgrounds and demographics to shape the next generation of
talent.
Successful applicants will receive support from leading creative
and photographic teams across Getty Images and iStock, along with
ongoing financial incentives for content creation and access to
global research and data to learn how to create effective
commercial content. The program will follow a one-year curriculum,
guiding creators through various milestones to learn all facets of
creative content along with the wider stock industry to help
accelerate their career trajectory in the space.
Applicants must have 5+ years of professional experience focused
in creative and commercial work and/or have a small to mid-size
business. They must be interested in learning about building a
commercial portfolio across stills, video or 3D/CGI imagery, be
curious about the stock business and licensing and willing to
commit to growing their presence on Getty Images’ and iStock’s
websites. Getty Images and iStock recognize that people of color
and those with intersectional identities are underrepresented in
photography and are particularly encouraged to apply. The
application period will close on July 10, 2023, with successful
applicants being notified in late July 2023.
“Our contributors are at the heart of the high-quality,
differentiated content in our collections and we are committed to
bringing diversity behind the lens. Emerging and aspiring creators
early on in their careers often find roadblocks with creating
success in their business due to major financial restraints and
resourcing,” says Getty Images and iStock’s Head of New
Creator Strategy Claudia Marks. “Beyond that, creators
from marginalized communities have historically been overlooked and
undervalued in the industry, not having the same access and
opportunities to grow and flourish in their careers. With this
program, we want to help creators navigate these challenges to
build a successful portfolio and show them viable career paths as a
content creator in today’s world.”
Designed to empower new creators from various creative
disciplines, such as photography, filmmaking and 3D imagery, the
program seeks to support and mentor applicants who are passionate
about storytelling and content creation. Specifics include:
- $500 USD signing bonus
- Ongoing opportunities for financial aid towards your content
creation
- Tailored and exclusive guidance to fast‑track knowledge of how
Creative Content works
- Dedicated support from Getty Images and iStock Creative teams
and creator-to-creator networking
- Portfolio development and exposure across a global audience
through internal and external promotions
- Opportunity to shoot for global brands through Getty Images and
iStock Custom Content offering
To learn more and apply, visit:
https://grants.gettyimages.com/en/grants/creativeaccelerator2023
Media Contact:Jenna
AttardiJenna.Attardi@gettyimages.com
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