H & M Hennes & Mauritz AB: Jean-Paul Goude directs a spectacular fashion show in New York to celebrate the launch of KENZO x ...
20 October 2016 - 5:48PM
Business Wire
H & M Hennes & Mauritz AB (STO:HMB)
Last night at Pier 36 in New York, KENZO x H&M made its
runway debut with a spectacular show directed by fashion legend
Jean-Paul Goude. Guests were invited to experience the uniquely
vibrant and playful energy of the KENZO x H&M collection
designed by KENZO Creative Directors, Carol Lim and Humberto
Leon.
To the rhythm of a customized remix of “Express Yourself” by Sam
Spiegel, dancers, beatboxers, whistlers and musicians came together
to celebrate the beauty and power of individual expression. Through
a unique choreography created by KENZO collaborator, Ryan
Heffington the show cast presented the KENZO x H&M collection
to an audience who experienced an inferno of playfulness, bold
prints and vivid colours. As the show finished the celebration
continued with a performance by rapper and surprise guest Ice
Cube.
“Tonight was a celebration of everything we love about KENZO x
H&M – it was a fun, vibrant and unexpected celebratory mix of
different worlds coming together. It was a show we will never
forget,” says Carol Lim and Humberto Leon, Creative Directors of
KENZO.
“The launch of KENZO x H&M was truly spectacular. It was
amazing to see the collection come to life with all its incredible
print, colour and energy. It was such an honor to have Jean-Paul
Goude direct the show and he captured the mood perfectly,” says
Ann-Sofie Johansson, Creative Advisor at H&M.
The KENZO x H&M collection will be available in over 250
H&M stores worldwide, as well as online, from November 3.
Credits:
Creative Director: Jean-Paul Goude
Music Director: Sam Spiegel
Choreography: Ryan Heffington
For images and film from the event, please visit
hm.com/press (http://about.hm.com/en/media/gallery/hm.html)
The video will be available during the day.
For B-roll material, please visit:
http://badermedia.isebox.net/kenzo-hm-runway-show-nyc
#KENZOxHM
H & M Hennes & Mauritz AB (publ) was founded in Sweden
in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea
is to offer fashion and quality at the best price in a sustainable
way. In addition to H&M, the group includes the brands &
Other Stories, Cheap Monday, COS, Monki and Weekday as well as
H&M Home. The H&M Group has more than 4,200 stores in 64
markets including franchise markets. In 2015, sales including VAT
were SEK 210 billion and the number of employees is more than
148,000. For further information, visit
hm.com (http://www.hm.com).
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H&M Media RelationsPhone: +46 8 796 53 00Email:
mediarelations@hm.com
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