TORONTO, August 15, 2018 /PRNewswire/ --
- Gripping story of "gamer to McLaren
simulator driver" captured in four part TV series
- Series offers a behind the scenes look at how McLaren
launched a search for a new simulator driver from within the
previously untapped world of Esports
Millennial Esports Corp. ("Millennial" or the
"Company") (TSX VENTURE: GAME) (OTCQB: MLLLF) is pleased
to announce that an innovative collaboration between ESPN and
Millennial Esports will see Esports racing content featured on the
leading sports channel supporting coverage during the second half
of the Formula 1 season. World's Fastest Gamer
powered by Millennial Esports will document how McLaren, a
global luxury automotive, sports, and technology brand, found its
2018 simulator driver from tens of thousands of gamers across the
globe.
Over four half-hour shows specifically produced for ESPN,
viewers will be told the story of why Millennial Esports and
McLaren reached into the rapidly growing world of Esports and
Gaming to find the best racing talent on the planet. From thousands
of gamers racing online, 12 were taken to McLaren's famous Formula
1 facility in the UK to compete head-to-head for a contract to
become a McLaren simulator driver.
CMO of Millennial Esports and creator of
World's Fastest Gamer, Darren Cox, has been involved in virtual racing
for over a decade and sees the TV series as a breakthrough for
Esports and racing. "The World's Fastest Gamer
story on ESPN will show that gaming provides us with a pool of
talented drivers but its airing will also help to fire up the new
fans of our sport. I hope that young American racing fans are
inspired by seeing how accessible Esports makes racing and
motivates them to get closer to our amazing sport in both the
virtual and real worlds."
Millennial Esports President and CEO Steve Shoemaker sees this as just another step
in the growth of the sport and commercial opportunities for
Millennial and major brands. "That ESPN is dedicating significant
airtime to World's Fastest Gamer shows the
interest in the Esports space in racing, the quality of the content
our team has produced and the big future for this type of platform.
Millennial are already a long way into confirming our plans for
WFG season 2, which will feature an even bigger prize and be
more challenging for the World's Fastest Gamers."
Ben Payne, Director of Esports at
McLaren, agrees that virtual racing is the next break out genre in
Esports. "We're pleased to have partnered with Millennial Esports
on World's Fastest Gamer. Being the first
Formula 1 team to venture into Esports has allowed us to lead the
way in this rapidly growing market."
The first of several TV airings of World's
Fastest Gamer starts with all four episodes shown back to back
on ESPN2 and streaming on the ESPN App beginning at 7 a.m. ET between live Practice 3 and live
Qualifying for the Belgium Grand Prix on Saturday, August 25. Each episode will also
re-air a number of times throughout the remainder of 2018 and
leading into the 2019 season.
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile
gaming publisher leading a revolution to fuse Esports racing and
professional motorsport through a global competition model. MEC is
utilizing its gaming franchises and intellectual property (IP) to
engage millions of new players. Combined with its virtual and live
tournament platforms, gaming analytics capability, and motorsport
IP - including World's Fastest Gamer - MEC is uniquely positioned
to become the market leader in Esports Racing.
About ESPN
ESPN, Inc., is the world's leading multinational, multimedia
sports entertainment company featuring a portfolio of more than 50
multimedia sports assets. The company is comprised of eight U.S.
24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN
Classic, ESPN Deportes, Longhorn Network and the SEC Network;
five with HD simulcast services - ESPN, ESPN2, ESPNU, ESPNEWS and
ESPN Deportes). Other businesses include direct-to-consumer video
service ESPN+, ESPN Audio (broadcast, satellite, digital,
podcasts), an array of digital services (ESPN.com and many
other sites, ESPN App, fantasy games and more), multi-screen
ESPN3, ESPN International (26 networks, syndication,
radio, digital), ESPN The Magazine, consumer products,
ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by
ABC, Inc., which is an indirect subsidiary of The Walt Disney
Company (NYSE: DIS). Hearst (NYSE:
HTV) holds a 20 percent interest in ESPN.
This press release contains "forward-looking information"
within the meaning of applicable Canadian securities legislation
which are based upon Millennial's current internal expectations,
estimates, projections, assumptions and beliefs and views of future
events. Forward-looking information can be identified by the use of
forward-looking terminology such as "expect", "likely", "may",
"will", "should", "intend", "anticipate", "potential",
"proposed", "estimate" and other similar words, including negative
and grammatical variations thereof, or statements that certain
events or conditions "may", "would" or "will" happen, or by
discussions of strategy.
The forward-looking information in this news release is based
upon the expectations, estimates, projections, assumptions and
views of future events which management believes to be reasonable
in the circumstances. Forward-looking information includes
estimates, plans, expectations, opinions, forecasts, projections,
targets, guidance or other statements that are not statements of
fact. Forward-looking information necessarily involve known and
unknown risks, including, without limitation, risks associated with
general economic conditions; adverse industry events; loss of
markets; inability to access sufficient capital from internal and
external sources, and/or inability to access sufficient capital on
favourable terms; the Esports industry generally; the
ability of Millennial to implement its business strategies;
competition; and other risks.
Any forward-looking information speaks only as of the date on
which it is made, and, except as required by law, Millennial does
not undertake any obligation to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise. New factors emerge from
time to time, and it is not possible for Millennial to predict all
such factors. When considering this forward-looking information,
readers should keep in mind the risk factors and other cautionary
statements in disclosure documents of Millennial filed with the
applicable Canadian securities regulatory authorities on SEDAR
at http://www.sedar.com. The risk factors and other
factors noted in the disclosure documents could cause actual events
or results to differ materially from those described in any
forward-looking information.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Milennial Esports Media Contact:
Gavin Davidson
Director, Communication Strategy
+1-705-446-6630
gavin.davidson@millennialesports.com
ESPN Media Contact
Andy Hall
andy.hall@espn.com
Millennial Esports Investor Contacts:
Manish Grigo
Investor Relations
+1-416-569-3292
manish.grigo@millennialesports.com
Alex Igelman
Executive Chairman and Director
+1-647-346-1888
alex.igelman@millennialesports.com
SOURCE Millennial Esports Corp.