Limited Brands Reports July 2009 Sales
06 August 2009 - 9:00PM
PR Newswire (US)
COLUMBUS, Ohio, Aug. 6 /PRNewswire-FirstCall/ -- Limited Brands,
Inc. (NYSE:LTD) reported a comparable store sales decrease of 7
percent for the four weeks ended Aug. 1, 2009, compared to the four
weeks ended Aug. 2, 2008. The company reported net sales of $556.2
million for the four weeks ended Aug. 1, 2009, compared to net
sales of $601.3 million last year. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO) The
company reported a comparable store sales decrease of 9 percent for
the second quarter ended Aug. 1, 2009, compared to the second
quarter ended Aug. 2, 2008. The company reported net sales of
$2.067 billion for the second quarter ended Aug. 1, 2009, compared
to sales of $2.284 billion last year. The company reported a
comparable store sales decrease of 9 percent for the 26 weeks ended
Aug. 1, 2009, compared to the 26 weeks ended Aug. 2, 2008. The
company reported net sales of $3.792 billion for the 26 weeks ended
Aug. 1, 2009, compared to sales of $4.209 billion last year. To
hear further commentary provided on Limited Brands' prerecorded
July sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log
onto http://www.limitedbrands.com/ for an audio replay. The company
will report its second quarter earnings results after the close of
the market on Aug. 19 and will conduct its second quarter earnings
call at 9 a.m. Eastern on Aug. 20. ABOUT LIMITED BRANDS: Limited
Brands, through Victoria's Secret, Pink, Bath & Body Works,
C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel,
presently operates 3,009 specialty stores. The company's products
are also available online at http://www.victoriassecret.com/,
http://www.bathandbodyworks.com/, http://www.henribendel.com/ and
http://www.lasenza.com/. Safe Harbor Statement Under the Private
Securities Litigation Reform Act of 1995 We caution that any
forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995) contained in this press
release or the July sales call involve risks and uncertainties and
are subject to change based on various important factors, many of
which are beyond our control. Accordingly, our future performance
and financial results may differ materially from those expressed or
implied in any such forward-looking statements. Words such as
"estimate," "project," "plan," "believe," "expect," "anticipate,"
"intend," "planned," "potential" and similar expressions may
identify forward-looking statements. Risks associated with the
following factors, among others, in some cases have affected and in
the future could affect our financial performance and actual
results and could cause actual results to differ materially from
those expressed or implied in any forward-looking statements
included in this press release or the July sales call: -- general
economic conditions, consumer confidence and consumer spending
patterns; -- the global economic crisis and its impact on our
suppliers, customers and other counterparties; -- the impact of the
global economic crisis on our liquidity and capital resources; --
the dependence on a high volume of mall traffic and the possible
lack of availability of suitable store locations on appropriate
terms; -- the seasonality of our business; -- our ability to grow
through new store openings and existing store remodels and
expansions; -- our ability to expand into international markets; --
independent licensees; -- our direct channel business including our
new distribution center; -- our failure to protect our reputation
and our brand images; -- our failure to protect our trade names and
trademarks; -- market disruptions including severe weather
conditions, natural disasters, health hazards, terrorist activities
or the prospect of these events; -- stock price volatility; -- our
failure to maintain our credit rating; -- our ability to service
our debt; -- the highly competitive nature of the retail industry
generally and the segments in which we operate particularly; --
consumer acceptance of our products and our ability to keep up with
fashion trends, develop new merchandise, launch new product lines
successfully, offer products at the appropriate price points and
enhance our brand image; -- our ability to retain key personnel; --
our ability to attract, develop and retain qualified employees and
manage labor costs; -- our reliance on foreign sources of
production, including risks related to: -- political instability;
-- duties, taxes, other charges on imports; -- legal and regulatory
matters; -- volatility in currency and exchange rates; -- local
business practices and political issues; -- potential delays or
disruptions in shipping and related pricing impacts; and -- the
disruption of imports by labor disputes; -- the possible inability
of our manufacturers to deliver products in a timely manner or meet
quality standards; -- fluctuations in energy costs; -- increases in
the costs of mailing, paper and printing; -- self-insured risks; --
our ability to implement and sustain information technology
systems; -- our failure to comply with regulatory requirements; and
-- legal matters. We are not under any obligation and do not intend
to make publicly available any update or other revisions to any of
the forward-looking statements contained in this press release or
the July sales call to reflect circumstances existing after the
date of this press release or to reflect the occurrence of future
events even if experience or future events make it clear that any
expected results expressed or implied by those forward-looking
statements will not be realized. Additional information regarding
these and other factors can be found in "Item 1A. Risk Factors" in
our 2008 Annual Report on Form 10-K. LIMITED BRANDS JULY 2009
Comparable Store Sales Increase (Decrease): Second Second Year-to-
Year-to- July July Quarter Quarter Date Date 2009 2008 2009 2008
2009 2008 ---- ---- ---- ---- ---- ---- Victoria's Secret Stores
(9%) (6%) (12%) (8%) (11%) (8%) La Senza (9%) 3% (11%) 4% (12%) 2%
Bath & Body Works 0% (5%) (5%) (8%) (4%) (9%) Limited Brands
(7%) (5%) (9%) (7%) (9%) (7%) Total Sales (Millions): Second Second
Year-to- Year-to- Quarter Quarter date date 2009 2008 2009 2008
------ ------ ------ ------ Victoria's Secret Stores $837.7 $913.4
$1,564.5 $1,674.1 Victoria's Secret Direct 359.4 423.2 676.8 804.1
La Senza 109.1 134.5 190.1 246.6 ----- ----- ----- ----- Total
Victoria's Secret $1,306.2 $1,471.1 $2,431.4 $2,724.8 Bath &
Body Works $533.5 $553.2 $936.0 $952.2 Total Other $226.9 $260.0
$424.4 $532.4 ------ ------ ------ ------ Limited Brands $2,066.6
$2,284.3 $3,791.8 $4,209.4 ======== ======== ======== ========
Total Stores: Stores Stores Operating Year-to-date Operating at
1/31/09 Opened Closed at 8/1/09 ---------- ------ ------ ---------
Victoria's Secret Stores 1,043 10 (7) 1,046 La Senza 322 2 (18) 306
Bath & Body Works 1,638 7 (8) 1,637 Henri Bendel 5 1 - 6 Bath
& Body Works Canada 6 8 - 14 -- -- -- -- Total Limited Brands
3,014 28 (33) 3,009 ===== == ==== =====
http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO
http://photoarchive.ap.org/ DATASOURCE: Limited Brands CONTACT:
Investor Relations: Amie Preston, +1-614-415-6704, , or Media
Relations: Tammy Roberts Myers, +1-614-415-7072, , both of Limited
Brands Web Site: http://www.limitedbrands.com/
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