Limited Brands Reports October 2009 Sales
05 November 2009 - 11:00PM
PR Newswire (US)
COLUMBUS, Ohio, Nov. 5 /PRNewswire-FirstCall/ -- Limited Brands,
Inc. (NYSE:LTD) reported a comparable store sales decrease of 4
percent for the four weeks ended Oct. 31, 2009, compared to the
four weeks ended Nov. 1, 2008. The company reported net sales of
$561.1 million for the four weeks ended Oct. 31, 2009, compared to
net sales of $580.4 million last year. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO) The
company reported a comparable store sales decrease of 2 percent for
the third quarter ended Oct. 31, 2009, compared to the third
quarter ended Nov. 1, 2008. The company reported net sales of
$1.777 billion for the third quarter ended Oct. 31, 2009, compared
to sales of $1.842 billion last year. The company reported a
comparable store sales decrease of 7 percent for the 39 weeks ended
Oct. 31, 2009, compared to the 39 weeks ended Nov. 1, 2008. The
company reported net sales of $5.569 billion for the 39 weeks ended
Oct. 31, 2009, compared to sales of $6.052 billion last year. To
hear further commentary provided on Limited Brands' prerecorded
October sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log
onto http://www.limitedbrands.com/ for an audio replay. The company
will report third quarter earnings on Nov. 18 after the close of
the market, and will conduct its third quarter earnings call at 9
a.m. Eastern on Nov. 19. ABOUT LIMITED BRANDS: Limited Brands,
through Victoria's Secret, Pink, Bath & Body Works, C.O.
Bigelow, La Senza, White Barn Candle Co. and Henri Bendel,
presently operates 3,025 specialty stores. The company's products
are also available online at http://www.victoriassecret.com/,
http://www.bathandbodyworks.com/, http://www.henribendel.com/ and
http://www.lasenza.com/. Safe Harbor Statement Under the Private
Securities Litigation Reform Act of 1995 We caution that any
forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995) contained in this press
release or the October sales call involve risks and uncertainties
and are subject to change based on various important factors, many
of which are beyond our control. Accordingly, our future
performance and financial results may differ materially from those
expressed or implied in any such forward-looking statements. Words
such as "estimate," "project," "plan," "believe," "expect,"
"anticipate," "intend," "planned," "potential" and similar
expressions may identify forward-looking statements. Risks
associated with the following factors, among others, in some cases
have affected and in the future could affect our financial
performance and actual results and could cause actual results to
differ materially from those expressed or implied in any
forward-looking statements included in this press release or the
October sales call: -- general economic conditions, consumer
confidence and consumer spending patterns; -- the global economic
crisis and its impact on our suppliers, customers and other
counterparties; -- the impact of the global economic crisis on our
liquidity and capital resources; -- the dependence on a high volume
of mall traffic and the possible lack of availability of suitable
store locations on appropriate terms; -- the seasonality of our
business; -- our ability to grow through new store openings and
existing store remodels and expansions; -- our ability to expand
into international markets; -- independent licensees; -- our direct
channel business including our new distribution center; -- our
failure to protect our reputation and our brand images; -- our
failure to protect our trade names and trademarks; -- market
disruptions including severe weather conditions, natural disasters,
health hazards, terrorist activities or the prospect of these
events; -- stock price volatility; -- our failure to maintain our
credit rating; -- our ability to service our debt; -- the highly
competitive nature of the retail industry generally and the
segments in which we operate particularly; -- consumer acceptance
of our products and our ability to keep up with fashion trends,
develop new merchandise, launch new product lines successfully,
offer products at the appropriate price points and enhance our
brand image; -- our ability to retain key personnel; -- our ability
to attract, develop and retain qualified employees and manage labor
costs; -- our reliance on foreign sources of production, including
risks related to: -- political instability; -- duties, taxes, other
charges on imports; -- legal and regulatory matters; -- volatility
in currency and exchange rates; -- local business practices and
political issues; -- potential delays or disruptions in shipping
and related pricing impacts; and -- the disruption of imports by
labor disputes; -- the possible inability of our manufacturers to
deliver products in a timely manner or meet quality standards; --
fluctuations in energy costs; -- increases in the costs of mailing,
paper and printing; -- self-insured risks; -- our ability to
implement and sustain information technology systems; -- our
failure to comply with regulatory requirements; and -- legal
matters. We are not under any obligation and do not intend to make
publicly available any update or other revisions to any of the
forward-looking statements contained in this press release or the
October sales call to reflect circumstances existing after the date
of this press release or to reflect the occurrence of future events
even if experience or future events make it clear that any expected
results expressed or implied by those forward-looking statements
will not be realized. Additional information regarding these and
other factors can be found in "Item 1A. Risk Factors" in our 2008
Annual Report on Form 10-K. LIMITED BRANDS OCTOBER 2009 Comparable
Store Sales Increase (Decrease): Third Third Year-to- Year-to-
October October Quarter Quarter -Date -Date 2009 2008 2009 2008
2009 2008 -------- -------- -------- --------- ---------- ---------
Victoria's Secret Stores (6%) (10%) (4%) (8%) (9%) (8%) La Senza
(7%) (7%) (6%) (5%) (10%) 0% Bath & Body Works 2% (7%) 2% (7%)
(2%) (8%) Limited Brands (4%) (9%) (2%) (7%) (7%) (7%) Total Sales
(Millions): Third Third Year-to- Year-to- Quarter Quarter -date
-date 2009 2008 2009 2008 ------- ------- -------- --------
Victoria's Secret Stores $730.2 $730.8 $2,294.7 $2,404.9 Victoria's
Secret Direct 248.7 269.5 925.5 1,073.6 La Senza 98.8 111.3 288.9
357.9 Total Victoria's Secret $1,077.7 $1,111.6 $3,509.1 $3,836.4
Bath & Body Works $438.8 $424.2 $1,374.8 $1,376.4 Total Other
$260.8 $306.4 $685.2 $838.8 Limited Brands $1,777.3 $1,842.2
$5,569.1 $6,051.6 Total Stores: Stores Stores Operating Operating
at Year-to-date at 1/31/09 Opened Closed 10/31/09 --------- ------
------ --------- Victoria's Secret Stores 1,043 12 (9) 1,046 La
Senza 322 4 (22) 304 Bath & Body Works 1,638 9 (11) 1,636 Henri
Bendel 5 4 - 9 Bath & Body Works Canada 6 21 - 27 Victoria's
Secret Canada - 3 3 Total Limited Brands 3,014 53 (42) 3,025
http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGODATASOURCE:
Limited Brands, Inc. CONTACT: Amie Preston, Investor Relations,
+1-614-415-6704, , or Tammy Roberts Myers, Media Relations,
+1-614-415-7072, , both of Limited Brands
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