Gas Prices, Economy Leave Retailers With Mixed May Sales
02 June 2011 - 10:54PM
Dow Jones News
Consumers went shopping in May, but high gasoline prices and an
uncertain economy weighed on how much they spent, as retailers
posted mix results for the month.
Retailers that sell gasoline at their sites are turning in some
of the best growth. Costco Wholesale Corp. (COST), for instance,
reported a 13% rise for May at stores open more than a year.
Analysts were expecting an 11.2% increase. Without gasoline sales
and beneficial foreign exchange rates, Costco said same-store sales
would have been up just 7%.
Costco's sales were boosted by gas prices that were around $4 a
gallon during the month, but the high gas prices appear to have
damped spending during May. A number of retailers that have already
reported are citing consumer reticence in the face of economic
headwinds.
"There is shakiness in the overall economy and it is being
reflected in the numbers that are coming in from retailers," said
Janet Hoffman, managing director of the retail practice at
Accenture. "The cards are stacked against the consumer right now
and retailers will have to work hard to bring them into
stores."
Retailers were already looking at an uncertain second half of
the year because of price increases they will put in place to
offset higher cotton and labor costs. Now, they are facing further
headwinds from higher gasoline and food costs, and from continued
high unemployment.
U.S. consumer confidence fell to the lowest level since November
2010 in May. And housing prices moved closer to a double-dip
decline after improving slightly early last year when the U.S.
government was offering a tax credit for purchases.
Macy's Inc. (M) was an exception. The department store Wednesday
posted a 7.4% rise in same-store sales when a 5.6% increase was
expected, and it lifted its full-year same-stores sales estimate.
Chief Executive Terry Lundgren said all units, from Macy's to
upscale Bloomingdales and all online operations "met or exceeded
our aggressive expectations."
But Victoria's Secret operator Limited Brands Inc. (LTD), which
has been on a tear, posted a 6% rise in same-store sales, shy of
the 7% Wall Street was looking for.
The same mixed results were seen in teen retailers, considered a
good barometer of discretionary spending. Buckle Inc.'s (BKE) 8.8%
gain beat the average expectation of 6.3% while Zumiez Inc.'s
(ZUMZ) 7.8% rise edged out expectations for a 7.5% gain. But sales
for both Hot Topic Inc. (HOTT) and Wet Seal Inc. (WTSLA) fell short
of forecasts.
Some retailers that missed expectations said the economy and
weather seemed to have played a role. Destination Maternity Corp.
(DEST) posted an 8.6% drop in comparable-store sales when analysts
were looking for a 1% decline. Chief Executive Ed Krell pointed to
"the continued difficult environment for the consumer" and "severe
storms and flooding" that ripped through parts of the country
during the month.
Apparel retailer Cato Corp. (CATO) cited "continuing economic
uncertainty" as it posted a 3% drop in comparable-store sales.
Analysts had projected sales would be flat.
Aggressive Memorial Day sales toward the end of the month may
have provided some aid to retailers' May showing. "'Value"
retailers offered 30% to 65% off seasonal apparel and home
merchandise, while "better" retailers held markdowns in the 20% to
50% range," said Marie Driscoll, retail equity analyst at Standard
& Poor's Corp.
Stage Stores Inc. (SSI) didn't go the markdown route and ended
up missing expectations. The regional department store reported
flat same-store sales when a 3% gain was expected. "Our events in
the back half of the month were not promotional enough to sustain
the first half momentum," Chief Executive Andy Hall said.
-By Karen Talley, Dow Jones Newswires; 212-416-2196;
karen.talley@dowjones.com
--Caitlin Nish contributed to this story.
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