By Neil Haggerty 
 

L Brands Inc. unveiled a $250 million stock-buyback program Friday, as the company's results have improved recently but stock performance has declined.

The move comes not long after the retailer, which owns popular brands such as Victoria's Secret and Bath & Body Works, raised its profit guidance in May along with a report of a 60% gain in quarterly earnings, boosted by an asset-sale gain.

The company also boosted its dividend and declared another special dividend in February.

Still, shares are down 7.5% in the past three months and were inactive premarket.

L Brands had spent $114 million on buybacks in the first quarter. The new buyback authorization includes $600,000 from its previous repurchase program.

Write to Neil Haggerty at neil.haggerty@wsj.com

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