Midway Heats up Sony's PSP with Release of Hot Brain(TM)Midway Heats up Sony's PSP with Release of Hot Brain(TM); Brain Training
18 June 2007 - 10:00PM
Business Wire
Midway Games Inc. (NYSE:MWY), a leading interactive entertainment
industry publisher and developer, today announced that Hot Brain�,
the new brain training game designed exclusively for Sony�s PSP
(PlayStation� Portable) system has shipped to retailers nationwide.
The mind-bending puzzle game, designed to stimulate the brain with
a series of quizzes focusing on different categories such as math
and language, is now available for a U.S. MSRP of $29.99. Hot Brain
also features the unique humor of comedy legend Fred Willard (Best
in Show, Anchorman), who provides the voice for Professor Ed
Warmer, the head of the Hot Brain Institute. �With comedic legend
Fred Willard as your guide, Hot Brain not only teases the mind but
tickles the funny bone,� said Steve Allison, chief marketing
officer, Midway. �Hot Brain is the perfect game for summer travel
plans or just sitting around the house. It was built exclusively
for Sony�s PlayStation Portable system and will be a great addition
to any gamer�s library, no matter their skill level.� Created to
challenge the minds of both casual and serious gamers, Hot Brain
features five categories that test logic, memory, math, language
and concentration. Inside these five categories are a series of
puzzling games that progress in difficulty from easy to hard. About
Hot Brain� Fire up your mind with Hot Brain�, a game that engages
the mind through a series of puzzles and challenges designed to
raise the activity and temperature of your brain. Hot Brain
presents challenging and fun mental activities that help ignite
your mind in areas like logic, memory, math, language and
concentration. Exclusive to the PSP� (PlayStation� Portable)
system, the game allows you to test your skills in several single
player modes or you can play with up to three people via ad-hoc
connection. Whether you're an expert or a beginner, a robust
tutorial mode makes the game accessible and enjoyable to people of
all ages. About Midway Midway Games Inc. (NYSE:MWY), headquartered
in Chicago, Illinois, with offices throughout the world, is a
leading developer and publisher of interactive entertainment
software for major videogame systems and personal computers. More
information about Midway and its products can be found at
www.midway.com. HOT BRAIN is a trademark of Midway Home
Entertainment Inc. �PlayStation", "PLAYSTATION" and "PS" Family
logo are registered trademarks of Sony Computer Entertainment Inc.
All other trademarks are the property of their respective
companies. This press release contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995 concerning future business conditions and the outlook for
Midway Games Inc. (the "Company") based on currently available
information that involves risks and uncertainties. The Company's
actual results could differ materially from those anticipated in
the forward-looking statements as a result of these risks and
uncertainties, including, without limitation, the financial
strength of the interactive entertainment industry, dependence on
new product introductions and the ability to maintain the
scheduling of such introductions, the current console platform
transition and other technological changes, dependence on major
platform manufacturers and other risks more fully described under
"Item 1. Business - Risk Factors" in the Company's Annual Report on
Form 10-K for the year ended December 31, 2006, and in any more
recent filings made by the Company with the Securities and Exchange
Commission. Each forward-looking statement, including, without
limitation, financial guidance, speaks only as of the date on which
it is made, and Midway undertakes no obligation to update any
forward-looking statement to reflect events or circumstances after
the date on which it is made or to reflect the occurrence of
anticipated or unanticipated events or circumstances, except as
required by law.
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