A founding national sponsor of American Heart
Association’s Go Red For Women®, Macy’s has raised more than $50
million in the fight against heart disease in women
Initiatives include Macy’s annual Wear Red
Sale, exclusive red dresses from Calvin Klein, Kensie, and Thalia,
along with Ideology active wear that benefits the cause; in-store
events in select markets and presenting sponsor of this year’s Go
Red For Women® Red Dress Collection™ fashion event
Macy’s, a founding national sponsor of American Heart
Association’s Go Red For Women®, will offer merchandise, promotions
and select in-store events this February, all fashioned to bring
awareness and funds to the cause of women’s heart health. Over the
past decade, Macy’s has proudly raised more than $50 million to
help fund research and education credited by the American Heart
Association with saving 275 lives every day.
Macy’s annual Wear Red Sale (February 4-9) will help make
American Heart Month more fashionable than ever. Throughout
February, Macy’s will offer a selection of exclusive red dresses by
Calvin Klein, Kensie and Thalia, which
benefits Go Red For Women, along with a new capsule collection of
Ideology active wear including graphic tanks, T-shirts,
sports bra and crop pants. Customers will find these
limited-edition red dresses and the new active wear collection in
select stores and on macys.com in time for National Wear Red Day
on Friday, Feb. 6, 2015.
"Macy’s is proud to support Go Red For Women in its effort to
empower all women with knowledge and tools to take positive action
to reduce their risks of heart disease and stroke,” said Martine
Reardon, Macy’s chief marketing officer. “Macy’s has been a
founding national sponsor since 2004 and has raised more than $50
million through efforts including our Wear Red Sale and exclusive
red dresses that benefit the cause. New this year, we are pleased
to offer a collection of Ideology active wear that supports Go Red
– and another opportunity to raise important funds for the fight
against heart disease.”
“The American Heart Association is thankful for Macy’s continued
support of Go Red For Women and the great work they have done to
raise awareness of heart disease in women,” said Bernie Dennis, AHA
Chairman and owner of Dennis Associates, LLC, in Acton, Mass. “An
estimated 43 million women in the United States are affected by
cardiovascular diseases, and a surprising 80 percent of heart
disease and stroke events could be prevented by taking the right
steps. Macy’s helps fund lifesaving research and education that
will impact many lives, and when it comes to beating heart disease
and stroke, change can be the cure.”
Wear Red Sale
Macy’s invites all customers to help celebrate National Wear Red
Day (Feb. 6), with its annual Wear Red Sale in stores from
Wednesday, Feb. 4 through Monday, Feb. 9. Customers wearing red or
purchasing a newly-designed 2015 Red Dress pin for $2 that benefits
Go Red For Women will receive a 20 percent discount on most
regular, sale and clearance merchandise or 15 percent discount on
fine and fashion jewelry, sale and clearance watches, and select
home items.
Macy’s will continue to sell the Red Dress pin and accompanying
discount through Monday, Feb. 16. One hundred percent of all pin
sales are donated to Go Red For Women. Last year alone, Macy’s sold
more than 1.1 million Red Dress pins, raising $2.3 million for Go
Red For Women. Additional merchandise exclusions can apply.
Macy’s Exclusive Red
Dresses
This February, Macy’s introduces three new exclusive red dresses
for American Heart Month created by Calvin Klein, Kensie and
Thalia. These limited-edition dresses are available at select
Macy’s stores and on macys.com/GoRed, and retail from $79.99 to
$99, with 10 percent of the purchase price of each item sold from
Feb. 1 through Feb. 28 (Calvin Klein and Thalia) and March 31, 2015
(Kensie) donated to Go Red For Women.
Ideology Capsule Collection Active
Wear
New this year, Macy’s Ideology active wear line will feature a
capsule collection of eight exclusive pieces that benefit the
cause. From Feb. 1 through Feb. 28, 10 percent of the sale price of
the graphic tanks, t-shirts, crop pants and sports bra will be
donated to Go Red For Women.
The American Heart Association’s® Go
Red For Women® Red Dress Collection™ 2015, presented by
Macy’s
Macy’s is the proud presenting sponsor of the 2015 Red Dress
Collection kicking off Mercedes-Benz Fashion Week to celebrate a
new era in women’s heart health. On Feb. 12 at Lincoln Center in
New York City, the Red Dress Collection will showcase a group of
powerful celebrity women representing different ages and
backgrounds showcasing emerging and established designers. The Red
Dress Collection has kicked off Fashion Week since 2003 and this
year’s show will again feature a number of well-known women
including Alexa Ray Joel, Catt Sadler, Ciara, Jane Seymour, Star
Jones, Thalia and Zendaya, among many others. Three dresses created
by emerging fashion incubator designers based in Chicago,
Philadelphia and San Francisco, housed at Macy’s department stores,
will be featured on the runway modeled by Carla Hall, Irina
Pantaeva and Cynthia Bailey.
Go Red Total Makeover
Events
Macy’s and the American Heart Association welcome guests to take
part in Go Red Total Makeover events at select Macy’s stores around
the country on Saturday, Feb. 7, with two exceptions – Portland
(Feb. 6) and Charlotte (Feb. 14). Customers can visit stations
throughout the store to meet experts and learn more about making
smart choices for heart health including physical activity and
nutrition. Upon visiting each station and completing a passport,
guests will be entered to win a $250 Macy’s gift card. These events
will take place in the following markets: Charlotte, NC; Chicago;
Cincinnati; Fort Worth, TX; Las Vegas; New York; Portland, OR; and
Richmond, VA.
Go Red For Women
Luncheons
Go Red For Women Luncheons take place in 186 cities across the
country, raising much-needed funds for the cause. Luncheon guests
nationwide will receive a $10 Macy’s gift card. Attendees of select
events will be eligible to win a $250 Macy’s gift card, and Estee
Lauder will return again this year to offer 3-Minute Beauty
services.
For more information about Macy’s programs to support Go Red For
Women, visit macys.com/gored.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Go Red For Women
Go Red For Women is the American Heart Association's national
movement to end heart disease and stroke in women because it’s not
just a man’s disease. In fact, more women than men die every year
from heart disease and stroke. The good news is that 80 percent of
cardiac events can be prevented with education and lifestyle
changes. Go Red For Women advocates for more research and swifter
action for women's heart health. The American Heart Association's
Go Red For Women movement is nationally sponsored by Macy's, with
additional support from our cause supporters. For more information,
please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).
Macy'sHolly Thomas, 646-429-5250Holly.Thomas@macys.comorJulie
Strider Fukami, 646-429-5213Julie.Striderfukami@macys.com
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