Introducing Whim™, a New Collection by Martha Stewart, Exclusively at Macy’s
05 February 2015 - 3:17AM
Business Wire
Launching for Spring 2015, Whim brings a sense
of fun and creativity to bedding and dinnerware
Today, Macy’s and Martha Stewart Living Omnimedia, Inc. (NYSE:
MSO) announced the launch of Whim™, an exclusive bedding and
dinnerware collection from Martha Stewart available only at Macy’s.
Now available on macys.com and in select Macy’s stores starting
March 2015, Whim offers comforter sets, sheets and quilts in
playful prints and colors, as well as colorful dinnerware.
Introducing the new Whim™ collection by
Martha Stewart, now available exclusively at macys.com and in
select Macy's stores March 2015. Shown: Whim Mirror Mirror
Comforter Set $140-$200. (Photo: Business Wire)
“It’s wonderfully fun, fresh and vibrant, easy to live with, and
in addition, very affordable,” said MSLO Founder and Chief Creative
Officer Martha Stewart. ”I think consumers who want something new
and different will discover a lot to love in the Whim collection.
Add a bit of whimsy to your rooms!”
To create this collection, MSLO's talented team of young
designers turned to their own homes and personal styles for
inspiration. The result is a whimsical and sophisticated
assortment, perfect for decorating a first home or reimagining an
existing one. Designed to combine effortlessly, Whim products
include easy-to-care-for, 100 percent-cotton bedding, with quilts,
shams and five-piece comforter sets in colorful prints and cheerful
solids. The collection also features coordinating sheet sets in
playful designs such as zebras, flamingos, stripes and polka
dots.
The Whim collection also includes a 16-piece dinnerware set
(online only) with four stoneware dinner plates, salad plates,
bowls and mugs, available in four fun hues: blueberry pie, candy
apple, pool and lemon zest. Consumers can purchase one color for a
monochromatic look, or buy two or three shades and combine them to
create a lively table.
“We’re thrilled to bring this exciting new line to our savvy,
stylish customers,” said Stephen Cardino, VP/Home Fashion Director
for Macy's. “Designed to mix and match, the collection features a
range of bold designs and speaks to the idea of relaxed, casual
living. It’s perfect for our shoppers who are looking to refresh
their homes this spring by changing the look of a bedroom or
creating a beautiful table setting when entertaining family and
friends.”
Whim bedding ranges from $50 to $200 and the 16-piece dinnerware
set is priced at $59.99. Products are available now at
macys.com/martha and will be introduced in Macy’s stores March
2015. For more information and product images, please visit:
http://pimsmultimedia.com/macys-whim/.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s materials, including images and contacts, please
visit our online pressroom at macys.com/pressroom.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a
diversified media and merchandising company, inspiring and engaging
consumers with unique lifestyle content and distinctive products.
The Company reaches approximately 100 million consumers across all
media platforms each month and has a growing retail presence in
thousands of retail locations. MSLO’s media brands, available
across multiple platforms, include Martha Stewart Living, Martha
Stewart Weddings, and Everyday Food; the Company also offers books
and utility Apps. MSLO’s television and video programming includes
“Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS,
in addition to made-for-the-web video and a vast library of how-to
content available online. Martha Live, a radio show hosted by
Martha Stewart, airs every weekday on SIRIUS XM Channel 109. MSLO
also designs high-quality Martha Stewart products in a range of
lifestyle categories available through select retailers, including
The Home Depot, Macy’s, JCPenney, Staples, PetSmart, Michaels, and
Jo-Ann Fabric & Craft Stores. The MSLO family of brands also
includes Chef Emeril Lagasse’s media and merchandising properties.
Additional information about MSLO is at www.marthastewart.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150204006044/en/
Macy’sTracy Davis, 646-429-7470tracy.davis@macys.comorMartha
Stewart Living Omnimedia, Inc.Jana Branson,
212-827-8123jbranson@marthastewart.com
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