Nautilus, Inc. Expands Brand Portfolio, Announces Availability of Modern Movement® Fitness Training Line
15 December 2017 - 1:20AM
Business Wire
Modern Movement® Marks the Company’s Entry
into Balance and Core Strength Category and Makes Fitness
Fun
Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness
equipment, continues to broaden its portfolio and find new,
creative ways to deliver on its mission to support a healthy
lifestyle for all, announcing today the launch of the Modern
Movement® brand and the availability of the Modern Movement fitness
training line.
This press release features multimedia. View
the full release here:
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Modern Movement® Edge-Board™ Core
Strength Trainer features functionality extending much further than
a traditional ab roller and can be incorporated into a wide variety
of exercises. (Photo: Business Wire)
The Modern Movement brand expands Nautilus, Inc.’s offerings to
include shelf fitness, and adds the balance and core strength focus
area to the company’s collection. The next generation in fitness
training, Modern Movement is designed for those who seek a stronger
core and better balance. Products include the M-Pad™ Balance &
Strength Trainer and the Edge-Board™ Core Strength Trainer, and
both sync with the free M-Trac™ app, available for iOS and
Android.
The M-Trac app features the ability to connect to a TV and
offers balance and agility games including “Bull’s Eye,” “Maze” and
“Space Invaders,” making the products fun and engaging, all while
measuring progress and providing motivation.
“We strive to provide innovative and fun ways for our customers
to achieve their health and fitness goals by delivering a diverse
set of cardio, strength and now balance, agility and core strength
training offerings in our family of brands,” said Jeff Collins,
Vice President, General Manager Retail of Nautilus, Inc. “These new
products are designed to offer functionality and entertainment in a
sleek package that will help deliver results.”
Experts agree that balance and core training are an important
part of a healthy workout routine, for everyday activities like
walking and climbing stairs to improving agility for sports and
athletics. Additionally, children are more likely to engage in
fitness if they enjoy the activity, suggesting a need for a fun
exercise tool.
“Many people focus on cardio or strength training, but don’t
realize the importance of improving your balance and strengthening
your core for a well-rounded fitness regimen,” said Tom Holland,
exercise physiologist and Nautilus, Inc. Fitness Advisor. “The
Modern Movement products not only help consumers to regain,
maintain and improve functional balance, as well as enhance their
overall core strength, but they also provide entertainment for
users of all ages, to encourage longer, more frequent training
sessions. It can be a great way for families to get fit while
having fun.”
Modern Movement Fitness Training Line
M-Pad Balance & Strength Trainer: combines the latest
smart technology with balance and agility games through the M-Trac
app. This balance and strength trainer offers interactive tracking
software. The M-Pad trainer doesn’t limit users to side-to-side or
back-to-front motions, providing a wider range of motion that
better replicates real-life movements. Additionally, the compact
size allows the M-Pad trainer to be used in a variety of
environments, including at a standing desk, the gym and at
home.
Edge-Board Core Strength Trainer: is a core and full-body
extension trainer with functionality that extends much further than
that of a traditional ab roller. It can be incorporated into a
variety of exercises, including lunges, ab extensions, hamstring
curls, push-ups, pike-ups and more. The attachable phone cradle
allows users to build their own custom workouts or follow
trainer-led exercises, or add a little fun with the gaming
option.
The products are available for purchase both directly and at
select Dick’s Sporting Goods stores, dickssportinggoods.com,
amazon.com and other retailers. Suggested retail prices are $119
for the M-Pad and $69 for the Edge-Board. For more information,
visit: www.modmov.com.
About Nautilus, Inc.Headquartered in Vancouver,
Washington, Nautilus, Inc. (NYSE: NLS) is a global fitness
solutions company that believes everyone deserves a fit and healthy
life. With a brand portfolio including Bowflex®, Modern Movement®,
Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc.
develops innovative products to support healthy living through
direct and retail channels as well as in commercial channels.
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version on businesswire.com: http://www.businesswire.com/news/home/20171214005199/en/
Media Contacts:Nautilus, Inc.Erin Beck,
360-859-5863ebeck@nautilus.comorThe Hoffman AgencyCarey Kerns,
503-754-7975ckerns@hoffman.comorInvestor Relations:ICR,
LLCJohn Mills, 646-277-1254john.mills@ICRinc.com
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