Catalina Marketing Corporation Announces Expanded Agreement with Kmart
27 October 2005 - 7:30AM
Business Wire
Catalina Marketing Corporation (NYSE: POS), the global leader in
behavior-based marketing across multiple industries, announced that
it has signed an agreement with Kmart, a subsidiary of Sears
Holdings Corporation, to install the Catalina Marketing Network(R),
the company's consumer checkout communication system, at the
registers of an additional 1,000 Kmart stores nationwide. The
system will deliver relevant manufacturer communications to Kmart
customers. "We are looking forward to the expansion and a
successful partnership with Kmart, one of the largest mass
retailers in the country," said L. Dick Buell, chief executive
officer of Catalina Marketing Corporation. "By utilizing the
Catalina Marketing Network(R) system in all Super Kmarts, and now
most Kmart stores, the retailer will quickly see the benefits of
offering high value incentives and messages to the consumer, which
will motivate repeat visits, build loyalty and generate a trial of
new products, departments and services." The expansion in Kmart
stores provides Catalina with a larger presence in a mass-market
retailer. Companies that manufacture and market products sold in
Kmart can utilize the consumer checkout communication system to
reach the right consumer at the right time with the right message.
Catalina Marketing anticipates that the installation of the Kmart
stores will be completed by fall 2006. "This agreement will give
our customers the ability to make their shopping dollars go
further," said Peter Whitsett, senior vice president and general
merchandising manager for Kmart. "We also see this as the perfect
vehicle to promote all parts of our stores, including non-food
areas, as well as cross-promote to other formats." About Catalina
Marketing Corporation Based in St. Petersburg, Fla., Catalina
Marketing Corporation (www.catalinamarketing.com) was founded over
20 years ago based on the premise that targeting communications
based on actual purchase behavior would generate more effective
consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the
ability to execute behavior-based marketing programs, ensuring that
the right consumer receives the right message at exactly the right
time. Catalina Marketing offers an array of behavior-based
promotional messaging, loyalty programs and direct-to-patient
information. Personally identifiable data that may be collected
from the company's targeted marketing programs, as well as its
research programs, are never sold or provided to any outside party
without the express permission of the consumer. About Kmart Kmart,
a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a mass merchandising company that offers customers
quality products through a portfolio of exclusive brands that
include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart
Everyday and Route 66. For more information visit the company's
website at www.kmart.com or the Sears Holdings Corporation website
at www.searsholdings.com. Certain statements in the preceding
paragraphs are forward-looking, and actual results may differ
materially. Statements not based on historic facts involve risks
and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to
policies and programs of packaged goods and pharmaceutical
manufacturers and retailers, government and regulatory statutes,
rules, regulations and policies, the effect of economic and
competitive conditions and seasonal variations, actual promotional
activities and programs with the company's customers, the pace of
installation of the company's store network in retail locations
including mass-market retailers, the success of new services and
businesses and the pace of their implementation, the company's
ability to maintain favorable client relationships, the outcome and
impact of an ongoing SEC investigation into certain of the
company's prior fiscal years, and the outcome and impact of the
pending shareholder class action and derivative lawsuits.
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