Catalina Marketing Announces CVS to Discontinue Participation in the Health Resource Pharmacy Network
08 April 2004 - 11:03PM
PR Newswire (US)
Catalina Marketing Announces CVS to Discontinue Participation in
the Health Resource Pharmacy Network ST. PETERSBURG, Fla., April 8
/PRNewswire-FirstCall/ -- Catalina Marketing Corporation today
announced CVS has discontinued participation in the Health Resource
retail pharmacy network. The decision reflects shifting priorities
within the CVS organization at the current time. "It is unfortunate
that CVS' corporate priorities necessitate that they leave our
network at this time. However, our national retail pharmacy network
remains strong and Catalina Health Resource is positioned for
future growth," said Craig Scott, president of Catalina Health
Resource. Based in St. Petersburg, FL, Catalina Marketing
Corporation (http://www.catalinamarketing.com/) was founded 20
years ago based on the premise that targeting communications based
on actual purchase behavior would generate more effective consumer
response. Today, Catalina Marketing combines unparalleled insight
into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the
ability to execute behavior- based marketing programs, ensuring
that the right consumer receives the right message at exactly the
right time. Catalina Marketing offers an array of behavior-based
promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected
from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party
without the express permission of the consumer. Certain statements
in the preceding paragraphs are forward looking, and actual results
may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods manufacturers
for the issuance of certain product coupons, the effect of economic
and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network, the
success of new services and businesses and the pace of
theirimplementation, the company's ability to maintain favorable
client relationships, the timing of completion of the company's
audits, the nature and extent of any changes to the company's
audits and reaudits, the outcome and impact of the ongoing SEC
investigation, the outcome of the resolution of the other
reportable events disclosed in the company's Form 8-K dated August
20, 2003, and the outcome and impact of the pending shareholder
class action. DATASOURCE: Catalina Marketing Corporation CONTACT:
Investors, Christopher W. Wolf, Chief Financial Officer,
+1-727-579-5218, or Joanne Freiberger, Vice President, Finance,
+1-727-579-5116, or Media, Susan Gear, Executive Director,
Marketing, +1-727-579-5452, all of Catalina Web site:
http://www.catalinamarketing.com/
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