Catalina Marketing Sells Research Solutions
30 November 2004 - 8:45AM
PR Newswire (US)
Catalina Marketing Sells Research Solutions ST. PETERSBURG, Fla.,
Nov. 29 /PRNewswire-FirstCall/ -- Catalina Marketing Corporation
(NYSE:POS) today announced it has sold its Catalina Marketing
Research Solutions division to Schulman, Ronca, & Bucuvalas,
Inc. (SRBI). The specific terms of the agreement have not been
disclosed. This sale concludes the series of four divestitures
previously announced by the company. "The conclusion of this
business deal is in alignment with the long-term growth and
profitability plan established for Catalina Marketing," said Dick
Buell, chief executive officer. "Going forward, the company will
focus on its strategic assets, which include the combination of its
network of manufacturer sponsors, its relationship with its retail
partners and its proprietary solutions powered by the company's
intellectual property. Future business pursuits will leverage these
key strengths." Based in St. Petersburg, FL, Catalina Marketing
Corporation (http://www.catalinamarketing.com/ ) was founded 20
years ago based on the premise that targeting communications based
on actual purchase behavior would generate more effective consumer
response. Today, Catalina Marketing combines unparalleled insight
into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the
ability to execute behavior-based marketing programs, ensuring that
the right consumer receives the right message at exactly the right
time. Catalina Marketing offers an array of behavior-based
promotional messaging, loyalty programs and direct-to-patient
information. Personally identifiable data that may be collected
from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party
without the express permission of the consumer. Certain statements
in the preceding paragraphs are forward-looking, and actual results
may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods and
pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of
economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network, the
success of new services and businesses and the pace of their
implementation, the company's ability to maintain favorable client
relationships, the outcome and impact of an ongoing SEC
investigation into certain of the company's prior fiscal years, and
the outcome and impact of the pending shareholder class action and
derivative lawsuits. DATASOURCE: Catalina Marketing Corporation
CONTACT: Investors, Bob Woltil, Interim Chief Financial Officer,
+1-727-579-5307, or Joanne Freiberger, Vice President, Finance,
+1-727-579-5116, or Media, Rachel Keener, Corporate Communications
Manager, +1-727-579-5224, all of Catalina Marketing Corporation Web
site: http://www.catalinamarketing.com/
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