What's Big in 2004? America Says It's the 'Good Boy.'
15 December 2004 - 4:29AM
PR Newswire (US)
What's Big in 2004? America Says It's the 'Good Boy.' Shell
Gasoline Announces Findings From Online Survey
http://www.winthisbadboysurvey.com HOUSTON, Dec. 14 /PRNewswire/ --
According to a recent survey of young people aged 18-34, Americans
are telling "bad boys" to hit the road; and in their place, it
seems to be "good boys" who are melting hearts and taking the lead
in today's society. The online survey
http://www.winthisbadboysurvey.com/ conducted by Shell Oil Products
US showed that men and women alike believe that "good guys" are
growing in popularity; a shy sensitive guy can win hearts; and a
higher percentage of men prefer a woman with a quirky, free-
spirited personality to one with "bombshell" looks. The Win This
Bad Boy Survey was conducted as part of the MasterCard Sweepstakes
at Shell, which gives customers using any MasterCard card at Shell
the chance to win a "bad boy" that will never let them down -- one
of 35 Chrysler Crossfires and $1,000 in free Shell V-Power(R)
premium-grade gasoline. The survey asked American women age 18-34
about their attraction to the opposite sex through stereotypical
actions of "bad boys" vs. "good boys." Meanwhile, American men age
18-34 took the survey to determine if their actions identify them
as a "bad boy" or "good boy." The statistics that emerged seem to
point to the downfall of the stereotypical "bad boy!" Good Guys Are
More Popular Based on the responses from the 8,266 men and women
surveyed in the United States, the answer about "good boys" vs.
"bad boys" is clear. Fifty-nine percent of women surveyed prefer a
"good boy" and 61 percent of men surveyed fall into that "good boy"
category -- and overall both men and women leaned toward "good boy"
personality traits. Men and Women Alike Prefer a Quiet Evening Key
findings from the Win This Bad Boy Survey support the trend that
the 21st-century American woman is looking for a "good guy." A
prime example is that 55 percent of women surveyed prefer a quiet
evening focused on getting to know her date. And with 57 percent of
men surveyed responded the same way, the modern man and modern
woman may be relieved to learn they have similar expectations when
it comes to dating. Shy Guy Over a Fly Guy Another interesting
observation from the survey is that the shy-guy in the corner is
the most likely to catch a woman's eye at a party. In fact, 44
percent of men surveyed prefer to think of themselves as "playing
it cool by the dance floor." Another 30 percent of women surveyed
are drawn to the shy-guy, which just edged out the 29 percent who
say that the "ring master" who keeps the party going catches their
eye. Men Are Evolving As Well Based on the Win This Bad Boy Survey,
44 percent of men surveyed believe that "quirky and free-spirited"
characterizes their ideal woman, while only 38 percent of men
surveyed said that their ideal woman is a "beautiful bombshell."
Perhaps this means men are identifying personality as an equally
important trait when looking for their ideal woman. Other
interesting statistics include: -- Men and women agree on
callbacks: After getting a phone number, 44 percent of men surveyed
and 34 percent of women surveyed prefer to stick with the
"three-day rule" before calling someone back, acknowledging that a
little anticipation is good for everyone -- Women are looking for
the whole package: 60 percent of women surveyed think the most
important characteristic to look for in a man is truly the whole
package including intelligence, humor and good looks edging out
both financial security and adventure. -- Women look for men with
conviction: 48 percent of women prefer a guy with the motto "you've
got to stand for something or you'll fall for anything," over such
mottos as "mother knows best," "just do it" and "don't hate the
player, hate the game." -- Most men believe they are "good" at
heart: 70 percent of all men surveyed feel that their ex-girlfriend
would say they were either the one that got away (37 percent) or a
great guy -- great for someone else (35 percent). -- Men still put
little effort into preparing for a date: 37 percent of men say they
simply grab a comb for a quick mirror check before heading out on a
date, 26 percent say they make sure their clothes pass the "smell
test," while only 24 percent are detail oriented, making sure they
have flowers, reservations and even arrive early. -- Men and women
disagree on cars: 37 percent of women prefer a guy with a powerful
SUV, something rugged and capable of an off-road adventure while 41
percent of men prefer a mint condition classic or muscle car --
anything that's fast. -- Women like a man who can shop: When it
comes to shopping, 56 percent of women say they like to bring along
their man when they hit the stores while 25 percent say they prefer
to leave their man at home. -- Women don't like a mamma's boy:
Sometimes Mother doesn't always know best. When it comes to
relationships, only 4 percent of the women surveyed say they find a
mamma's boy attractive. -- Men and women disagree on free time:
Almost 60 percent of men surveyed spend their free time hanging out
with the guys or exercising (only 30 percent of men responded that
they spend their free time with their partner) where as nearly half
of women surveyed responded that their men spend their free time
with them. No matter where men and women fall on the "bad boy" vs.
"good boy" scale, it's easy to earn a chance to win a bad boy that
will never let you down. The MasterCard Sweepstakes at Shell offers
consumers the chance to win a "bad boy ride" -- one of 35 Chrysler
Crossfires and $1,000 worth of Shell V-Power premium-grade
gasoline. Each time consumers use any MasterCard card at a Shell
station they are automatically entered for a chance to win. For
official sweepstakes rules or other ways to enter, click here
http://www.winwithshell.com/ . The sweepstakes ends December 31,
2004. To take the survey, go to http://www.winthisbadboysurvey.com/
, and for complete survey results, please contact: Julie Law, GCI
Group (/323-761-7405) *No purchase necessary. Void in MD, NJ, VA
& Puerto Rico & where prohibited. PIN-based &
international transactions not eligible. Starts 10/1/04. Ends
12/31/04. Restrictions apply. Exact vehicle make & model
awarded subject to change at Sponsor's discretion. Shell V-Power
gasoline to be awarded in the form of (10) $100 Shell V-Power Gift
Cards. Visit http://www.877shell35.com/ or send a self-addressed,
stamped envelope to: MasterCard Sweepstakes at Shell Rules, P.O.
Box 13106, Bridgeport, CT 06673- 3106 for official rules and
complete details. Shell Oil Products US, a subsidiary of Shell Oil
Company, is a leader in the refining, transportation and marketing
of fuels, and has a network of nearly 7,000 branded gasoline
stations in the Western United States. Shell Oil Company is a 50
percent owner of Motiva Enterprises LLC, along with Saudi Refining,
Inc., which refines and markets branded products through more than
10,000 stations in the Eastern and Southern United States. Shell
Oil Company is an affiliate of the Royal Dutch/Shell Group of
Companies (NYSE:RDNYSE:SC). For more information, please visit
http://www.shell.com/ DATASOURCE: Shell Oil Products US CONTACT:
Julie Law of GCI Los Angeles, +1-323-930-0811, for Shell Oil
Products US; or Anne Peebles of Shell Oil Products US,
+1-713-241-1584, or Shell Media Line, +1-713-241-1578 Web site:
http://www.shellus.com/ http://www.winthisbadboysurvey.com/
http://www.winwithshell.com/ http://www.877shell35.com/
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