Twin Fin, a new wine created for individuals who embrace the spirit of the California lifestyle, is partnering with the Surfrider Foundation to help preserve America's oceans, waves and beaches. Twin Fin will donate a portion of proceeds from wine sales to this grassroots, non-profit environmental organization. "Twin Fin is a great fit for our organization and we are grateful for their generous support," said Matt McClain, Director of Marketing and Communications. "We look forward to working together to raise awareness for the need to protect our oceans and beaches." Twin Fin will have the opportunity to have its wines poured at local events within the surfing community such as art gallery receptions displaying surf art and at surf and music festivals. Surfrider spokesperson and professional surfer Pat O'Connell, who co-starred in "Endless Summer II," will participate in some special events on behalf of the wines and organization. Twin Fin wines have already been poured at the "Making Waves" Gala in Malibu and the Sea Monster Ball interactive art show by the sea in Dana Point. Twin Fin will create specific point-of-sale materials (neckers, case cards, posters, postcards) to communicate the partnership with Surfrider and help drive consumers to the Surfrider website to learn more about the organization and potentially become a member. The label on the Twin Fin wines depicts a classic convertible with a surfboard hanging out the back. The portfolio includes six wines all of which come in screwcap: a soft, luscious Merlot; a spicy Shiraz; a well structured Cabernet Sauvignon; a flavor-packed Chardonnay; a lively Pinot Grigio and a seductive Pinot Noir. The wines are fresh and fruit-driven and offer tremendous quality for the price -- just right for everything from beach barbecues to dinner with the in-laws. Sourced from grapes from select vineyards along California's Central Coast, the suggested retail price of the wines is $9.99. "I've been surfing since I was a little kid," said Sam Burton, Twin Fin Viticulturist. "Our Twin Fin wines are meant to bring to mind sand, surf and good times, and this partnership lets us go a step further by actually helping to preserve the coastal beaches we all use and enjoy." Founded in 1984, Surfrider Foundation's most important coastal environmental work is carried out by Surfrider Foundation's 60 chapters located along the East, West, Gulf, Puerto Rican, and Hawaiian coasts. Surfrider Foundation now has over 40,000 members in the USA, and International Surfrider Foundation chapters and affiliates have been established in Japan, Brazil, Australia, France and Spain. Visit www.surfrider.org to learn more about the organization. More information on Twin Fin -- wines that prefer sunny days to dark cellars -- can be found at www.twinfinwines.com. Twin Fin is made by Pacific Wine Partners, a Constellation Wines U.S. company and a leading producer of premium California wines and importer of wines from Australia and New Zealand. Constellation Wines U.S. is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE:STZ) and (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Pacific Wine Partners produces several top California brands including Blackstone, Black Box, and Hayman and Hill and is the U.S. importer for Banrock Station, Hardys, Leasingham, Barossa Valley Estate, Yarra Burn, Starvedog Lane, Brookland Valley, and Chateau Reynella from Australia and Nobilo from New Zealand.
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