Univision Radio Ranks #1 and #2 among Key Demos in Los Angeles
26 October 2006 - 1:34AM
Business Wire
Univision Radio, a division of Univision Communications Inc.
(NYSE:UVN) and the leading Spanish-language radio broadcaster in
the United States, announced today that its heritage
Spanish-language radio stations KLVE and KSCA, two prominent and
long standing stations in the community, have ascended to the #1
and #2 positions in the competitive Los Angeles radio market,
according to the recently released Summer 2006 Arbitron book.
Regardless of language, KLVE (K-Love 107.5), Univision Radio�s
Spanish adult contemporary station in LA, is ranked #1 with a 5.0
share of the total week 12+ audience. Ranked #2, KSCA (La Nueva
101.9), Univision�s regional Mexican format station in LA, garnered
a 4.9 share. KLVE and KSCA also held the top two positions among
Adults 25-54 for the total week; KLVE is #1 with a 6.0 share and
KSCA #2 with a 5.9 share. This is the first time since the Arbitron
Winter 2001 ratings book that KLVE and KSCA have occupied the top
two rankings in the LA radio market. Leading the entire Los Angeles
market in morning drive, KSCA�s Eddie �Piol�n� Sotelo earned a 7.2
share of morning listening. �Piol�n Por La Ma�ana� is also #1 in
every major adult demographic, including Adults 25-54 and Adults
18-34. In total, Univision Radio holds the #1 position in three out
of the four-daypart segments between 6am and midnight with either
KLVE or KSCA. Univision Communications Inc. is the premier
Spanish-language media company in the United States. Its operations
include Univision Network, the most-watched Spanish-language
broadcast television network in the U.S. reaching 99% of U.S.
Hispanic Households; TeleFutura Network, a general-interest
Spanish-language broadcast television network, which was launched
in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavisi�n, the country�s leading Spanish-language cable network;
Univision Television Group, which owns and operates 62 television
stations in major U.S. Hispanic markets and Puerto Rico; Univision
Radio, the leading Spanish-language radio group which owns and/or
operates 69 radio stations in 16 of the top 25 U.S. Hispanic
markets and 4 stations in Puerto Rico; Univision Music Group, which
includes Univision Records, Fonovisa Records,�La Calle Records and
a 50% interest in Mexico-based Disa Records as well as Fonomusic
and America Musical Publishing companies; and Univision Online, the
premier Spanish-language Internet destination in the U.S. located
at www.univision.com. Univision Communications also has a 50%
interest in TuTv, a joint venture formed to broadcast Televisa�s
pay television channels in the U.S., and a non-voting 14.9%
interest in Entravision Communications Corporation, a public
Spanish-language media company. Univision Communications is
headquartered in Los Angeles with television network operations in
Miami and television and radio stations and sales offices in major
cities throughout the United States. For more information, please
visit www.univision.net. Univision Radio, a division of Univision
Communications Inc. (NYSE:UVN) and the leading Spanish-language
radio broadcaster in the United States, announced today that its
heritage Spanish-language radio stations KLVE and KSCA, two
prominent and long standing stations in the community, have
ascended to the #1 and #2 positions in the competitive Los Angeles
radio market, according to the recently released Summer 2006
Arbitron book. Regardless of language, KLVE (K-Love 107.5),
Univision Radio's Spanish adult contemporary station in LA, is
ranked #1 with a 5.0 share of the total week 12+ audience. Ranked
#2, KSCA (La Nueva 101.9), Univision's regional Mexican format
station in LA, garnered a 4.9 share. KLVE and KSCA also held the
top two positions among Adults 25-54 for the total week; KLVE is #1
with a 6.0 share and KSCA #2 with a 5.9 share. This is the first
time since the Arbitron Winter 2001 ratings book that KLVE and KSCA
have occupied the top two rankings in the LA radio market. Leading
the entire Los Angeles market in morning drive, KSCA's Eddie
"Piolin" Sotelo earned a 7.2 share of morning listening. "Piolin
Por La Manana" is also #1 in every major adult demographic,
including Adults 25-54 and Adults 18-34. In total, Univision Radio
holds the #1 position in three out of the four-daypart segments
between 6am and midnight with either KLVE or KSCA. Univision
Communications Inc. is the premier Spanish-language media company
in the United States. Its operations include Univision Network, the
most-watched Spanish-language broadcast television network in the
U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network,
a general-interest Spanish-language broadcast television network,
which was launched in 2002 and now reaches 87% of U.S. Hispanic
Households; Galavision, the country's leading Spanish-language
cable network; Univision Television Group, which owns and operates
62 television stations in major U.S. Hispanic markets and Puerto
Rico; Univision Radio, the leading Spanish-language radio group
which owns and/or operates 69 radio stations in 16 of the top 25
U.S. Hispanic markets and 4 stations in Puerto Rico; Univision
Music Group, which includes Univision Records, Fonovisa Records, La
Calle Records and a 50% interest in Mexico-based Disa Records as
well as Fonomusic and America Musical Publishing companies; and
Univision Online, the premier Spanish-language Internet destination
in the U.S. located at www.univision.com. Univision Communications
also has a 50% interest in TuTv, a joint venture formed to
broadcast Televisa's pay television channels in the U.S., and a
non-voting 14.9% interest in Entravision Communications
Corporation, a public Spanish-language media company. Univision
Communications is headquartered in Los Angeles with television
network operations in Miami and television and radio stations and
sales offices in major cities throughout the United States. For
more information, please visit www.univision.net.
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