TeleFutura Delivers Record-Breaking November Sweep Performance
01 December 2006 - 6:39AM
Business Wire
Univision Communications Inc. (NYSE:UVN), the leading
Spanish-language media company in the U.S., today announced that
with just one day to go, the TeleFutura Network delivered explosive
double digit growth during the current November Sweep period versus
last year, resulting in its highest primetime performance ever
compared to any sweep period in its history among key demographics
of Hispanic Adults 18-34, 18-49, and Total Viewers 2+. During the
November 2006 sweep, TeleFutura�s Adult 18-49 audience grew an
impressive +61% in primetime compared to November 2005, while its
Adult 18-34 audience grew +62%. Much of TeleFutura�s primetime
success can be attributed to its expanded library of Hollywood
blockbuster movies, many premiering in Spanish for the first time
on American television. In addition, it has seen significant
audience growth for its specially produced Spanish-language version
of the �Family Feud� game show, �Qu� Dice la Gente?� as well as the
introduction at 10pm of the original drama series produced
exclusively for TeleFutura, the runaway primetime hit �As� es la
Vida� (That�s Life). TeleFutura Telemundo Nov '05 Sweep Nov '06
Sweep Nov '05 Sweep Nov '06 Sweep AA (000) AA (000) 06 vs. '05 AA
(000) AA (000) 06 vs. '05 Households 349� 463� +33% 663� 642� -3%
TotalViewers 2+ 573� 814� +42% 1,047� 1,019� -3% Adults 18-34 206�
333� +62% 392� 319� -19% Women 18-34 75� 129� +72% 167� 137� -18%
Men 18-34 132� 204� +55% 225� 183� -19% Adults 18-49 337� 543� +61%
627� 577� -8% Women 18-49 123� 198� +61% 302� 292� -3% Men 18-49
214� 345� +61% 326� 285� -13% � Source: NHTI, 11/2/06-11/28/06 vs.
11/3/05-11/30/05, Mon-Sun 7-11pm �The sensational November sweep
results reflect the success of our recent refinement to our counter
programming strategy,� said Bert Medina, Senior Vice President and
Operating Manager, TeleFutura Network. �Our new lineup has clearly
established a powerful connection with our viewers by providing
them with more programming choices than ever. I believe TeleFutura
is now uniquely positioned to become America�s #2 Spanish-language
broadcast network in every demo and daypart.� Sweep Highlights On
November 5, 2006, 1.5 million Hispanic Viewers (2+) & 1.0
million Hispanic Adults 18-49 tuned in to watch Charyt�n Goyco�s
exclusive interview with the king of �ranchera� music, Vicente
Fernandez in �Confesiones De Un Rey: Vicente Fern�ndez� special.
�Confesiones De Un Rey: Vicente Fern�ndez� currently ranks as the
highest-rated entertainment special of all time on the TeleFutura
Network since its launch in 2002 among Hispanic Households and key
Hispanic Viewers which include Persons 2+, Adults and Men 18-34 and
18-49. TeleFutura�s blockbuster movie showings of �Jurassic Park�
on 11/5/06 and �The Mummy� on 11/9/06, both aired on �Cine De Las
Estrellas,� are two of the highest-ranked feature films of all time
among Hispanic Adults 18-49, delivering 1,159,000 and 978,000
viewers, respectively. �Jurassic Park� is currently the
highest-ranked feature film of all time on the TeleFutura Network
among Hispanic Men 18-49 (6.4 Rating/708,000 audience). TeleFutura
currently ranks as the #2 Spanish-language network among Hispanic
Adults 18-34, Hispanic Men 18-34 and Hispanic Men 18-49. Adults
18-34 Men 18-34 Men 18-49 TeleFutura 333,000� 204,000� 345,000�
Telemundo 319,000� 183,000� 285,000� TF % Adv. +4% +11% +21% Local
Highlights In the country�s top three major markets, TeleFutura
experienced double digit primetime growth in key demos, especially
in the all important Hispanic Adult 18-49 segment: Los Angeles +43%
New York +20% Chicago +14% Additionally, TeleFutura stations rank
#2 in these major markets: In Los Angeles, KFTR is the #2
station�during primetime among Hispanic Adults 18-34 and 18-49. The
TeleFutura affiliate has 70% more Hispanic Adult 18-34 viewers and
90% more Hispanic Adult 18-49 viewers than Telemundo. In
Chicago,�WXFT is the #2 station�during primetime among Hispanic
Adults 18-34 and 18-49. The TeleFutura affiliate has 90% more
Hispanic Adult 18-34 viewers and 60% more Hispanic Adult 18-49
viewers than Telemundo. Source: NSI (11/02/06-11/27/06) The
TeleFutura Network was created to provide a new range of viewing
choices to U.S. Hispanics of all ages. TeleFutura counter-programs
existing Spanish-language television networks, airing alternative
genres during nearly every daypart. For example, TeleFutura
broadcasts hit movies against primetime novelas, first-run talk
shows against daytime novelas, and original novelas against news
and talk shows. Univision Communications Inc. is the premier
Spanish-language media company in the United States. Its operations
include Univision Network, the most-watched Spanish-language
broadcast television network in the U.S. reaching 99% of U.S.
Hispanic Households; TeleFutura Network, a general-interest
Spanish-language broadcast television network, which was launched
in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavisi�n, the country�s leading Spanish-language cable network;
Univision Television Group, which owns and operates 62 television
stations in major U.S. Hispanic markets and Puerto Rico; Univision
Radio, the leading Spanish-language radio group which owns and/or
operates 69 radio stations in 16 of the top 25 U.S. Hispanic
markets and 4 stations in Puerto Rico; Univision Music Group, which
includes Univision Records, Fonovisa Records,�La Calle Records and
Mexico-based Disa Records as well as Fonomusic and America Musical
Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.S. located at
www.univision.com. Univision Communications also has a 50% interest
in TuTv, a joint venture formed to broadcast Televisa�s pay
television channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language
media company. Univision Communications is headquartered in Los
Angeles with television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net. Univision Communications Inc. (NYSE:UVN), the
leading Spanish-language media company in the U.S., today announced
that with just one day to go, the TeleFutura Network delivered
explosive double digit growth during the current November Sweep
period versus last year, resulting in its highest primetime
performance ever compared to any sweep period in its history among
key demographics of Hispanic Adults 18-34, 18-49, and Total Viewers
2+. During the November 2006 sweep, TeleFutura's Adult 18-49
audience grew an impressive +61% in primetime compared to November
2005, while its Adult 18-34 audience grew +62%. Much of
TeleFutura's primetime success can be attributed to its expanded
library of Hollywood blockbuster movies, many premiering in Spanish
for the first time on American television. In addition, it has seen
significant audience growth for its specially produced
Spanish-language version of the "Family Feud" game show, "Que Dice
la Gente?" as well as the introduction at 10pm of the original
drama series produced exclusively for TeleFutura, the runaway
primetime hit "Asi es la Vida" (That's Life). -0- *T TeleFutura
Telemundo ---------------------------- ----------------------------
Nov '05 Nov '06 Nov '05 Nov '06 Sweep Sweep Sweep Sweep --------
-------- -------- -------- AA (000) AA (000) 06 vs. '05 AA (000) AA
(000) 06 vs. '05 -------- -------- ---------- -------- --------
---------- Households 349 463 +33% 663 642 -3% Total Viewers 2+ 573
814 +42% 1,047 1,019 -3% Adults 18-34 206 333 +62% 392 319 -19%
Women 18-34 75 129 +72% 167 137 -18% Men 18-34 132 204 +55% 225 183
-19% Adults 18-49 337 543 +61% 627 577 -8% Women 18-49 123 198 +61%
302 292 -3% Men 18-49 214 345 +61% 326 285 -13% Source: NHTI,
11/2/06-11/28/06 vs. 11/3/05-11/30/05, Mon-Sun 7-11pm
----------------------------------------------------------------------
*T "The sensational November sweep results reflect the success of
our recent refinement to our counter programming strategy," said
Bert Medina, Senior Vice President and Operating Manager,
TeleFutura Network. "Our new lineup has clearly established a
powerful connection with our viewers by providing them with more
programming choices than ever. I believe TeleFutura is now uniquely
positioned to become America's #2 Spanish-language broadcast
network in every demo and daypart." Sweep Highlights -- On November
5, 2006, 1.5 million Hispanic Viewers (2+) & 1.0 million
Hispanic Adults 18-49 tuned in to watch Charytin Goyco's exclusive
interview with the king of "ranchera" music, Vicente Fernandez in
"Confesiones De Un Rey: Vicente Fernandez" special. -- "Confesiones
De Un Rey: Vicente Fernandez" currently ranks as the highest-rated
entertainment special of all time on the TeleFutura Network since
its launch in 2002 among Hispanic Households and key Hispanic
Viewers which include Persons 2+, Adults and Men 18-34 and 18-49.
-- TeleFutura's blockbuster movie showings of "Jurassic Park" on
11/5/06 and "The Mummy" on 11/9/06, both aired on "Cine De Las
Estrellas," are two of the highest-ranked feature films of all time
among Hispanic Adults 18-49, delivering 1,159,000 and 978,000
viewers, respectively. -- "Jurassic Park" is currently the
highest-ranked feature film of all time on the TeleFutura Network
among Hispanic Men 18-49 (6.4 Rating/708,000 audience). --
TeleFutura currently ranks as the #2 Spanish-language network among
Hispanic Adults 18-34, Hispanic Men 18-34 and Hispanic Men 18-49.
-0- *T Adults 18-34 Men 18-34 Men 18-49 ------------ ------------
------------ TeleFutura 333,000 204,000 345,000 Telemundo 319,000
183,000 285,000 TF % Adv. +4% +11% +21% *T Local Highlights In the
country's top three major markets, TeleFutura experienced double
digit primetime growth in key demos, especially in the all
important Hispanic Adult 18-49 segment: -- Los Angeles +43% -- New
York +20% -- Chicago +14% Additionally, TeleFutura stations rank #2
in these major markets: -- In Los Angeles, KFTR is the #2 station
during primetime among Hispanic Adults 18-34 and 18-49. The
TeleFutura affiliate has 70% more Hispanic Adult 18-34 viewers and
90% more Hispanic Adult 18-49 viewers than Telemundo. -- In
Chicago, WXFT is the #2 station during primetime among Hispanic
Adults 18-34 and 18-49. The TeleFutura affiliate has 90% more
Hispanic Adult 18-34 viewers and 60% more Hispanic Adult 18-49
viewers than Telemundo. Source: NSI (11/02/06-11/27/06) The
TeleFutura Network was created to provide a new range of viewing
choices to U.S. Hispanics of all ages. TeleFutura counter-programs
existing Spanish-language television networks, airing alternative
genres during nearly every daypart. For example, TeleFutura
broadcasts hit movies against primetime novelas, first-run talk
shows against daytime novelas, and original novelas against news
and talk shows. Univision Communications Inc. is the premier
Spanish-language media company in the United States. Its operations
include Univision Network, the most-watched Spanish-language
broadcast television network in the U.S. reaching 99% of U.S.
Hispanic Households; TeleFutura Network, a general-interest
Spanish-language broadcast television network, which was launched
in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavision, the country's leading Spanish-language cable network;
Univision Television Group, which owns and operates 62 television
stations in major U.S. Hispanic markets and Puerto Rico; Univision
Radio, the leading Spanish-language radio group which owns and/or
operates 69 radio stations in 16 of the top 25 U.S. Hispanic
markets and 4 stations in Puerto Rico; Univision Music Group, which
includes Univision Records, Fonovisa Records, La Calle Records and
Mexico-based Disa Records as well as Fonomusic and America Musical
Publishing companies; and Univision Online, the premier
Spanish-language Internet destination in the U.S. located at
www.univision.com. Univision Communications also has a 50% interest
in TuTv, a joint venture formed to broadcast Televisa's pay
television channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language
media company. Univision Communications is headquartered in Los
Angeles with television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net.
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