TeleFutura Delivers Highest Primetime Performance Ever in February Sweeps Among Key Hispanic Viewers
02 March 2007 - 2:50AM
Business Wire
(NYSE:UVN) � With one day to go before the end of the 2007 February
Sweep period, the TeleFutura Network has delivered its best
primetime February sweep results ever in the history of the network
among key Hispanic viewers � Households (415,000), Adults 18-34
(288,000) and 18-49 (477,000). TeleFutura was America�s #2
Spanish-language network in Primetime beating Telemundo among
Adults 18-34. While TeleFutura increased viewership by impressive
double-digit margins, Telemundo recorded significant declines.
Prime Time M-Sun 7pm-11pm Audience (000) � TeleFutura Telemundo
Feb'06 Feb'07 % Chng. Feb'06 Feb'07 % Chng. Households 297� 415�
+40% 691� 651� -6% Persons 2+ 479� 722� +51% 1,092� 1,027� -6%
Adults 18-34 171� 288� +68% 407� 245� -40% Women 18-34 61� 84� +38%
170� 125� -26% Men 18-34 110� 205� +86% 237� 120� -49% Adults 18-49
289� 477� +65% 675� 500� -26% Women 18-49 100� 145� +45% 307� 272�
-11% Men 18-49 188� 332� +77% 368� 227� -38% �TeleFutura continues
to enjoy the success of our counter programming strategy,� said
Bert Medina, Senior Vice President and Operating Manager. �Our
powerful Primetime lineup of game shows, Hollywood blockbuster
movies, and original dramatic productions has propelled the network
into the solid #2 ranking among Spanish-language networks for young
Hispanic Adults, and is poised to overtake the competition among
Adults 18-49, as well.� Programming Highlights: �Que Dice la Gente�
delivered its highest February sweep ever among Hispanic Men 18-34
and Hispanic Men 18-49. �Que Dice la Gente� outdelivered
Telemundo�s M-F/7-8pm (Viuda de Blanco) for the sweep among
Hispanic Adults 18-34 (+32%), Men 18-34 (+72%) and Men 18-49
(+13%). �Cine de las Estrellas� delivered its highest February
sweep ever among Total Hispanic Viewers, Adults 18-34, Men 18-34,
Adults 18-49 and Men 18-49. Hispanic Men prefer �Asi Es La Vida� to
Telemundo�s �Decisiones� M-F/10pm. �Asi Es La Vida� outdelivered
�Decisiones� by +25% (170,000 vs. 136,000) among Men 18-34 and by
+7% (246,000 vs. 230,000) among Men 18-49. �Asi Es La Vida�
produced strong year to year February sweeps growth for
TeleFutura�s M-F 10-11pm time period among key Hispanic audiences,
increasing among Adults 18-34 and among Men 18-34. TeleFutura�s
�F�tbol Liga Mexicana� delivered its highest February sweep
audiences ever among Total Hispanic Viewers, Hispanic Adults and
Men 18-34 and Hispanic Adults and Men 18-49. �Solo Boxeo� delivered
its highest sweep ever among key Hispanic Men 18-49 (227,000).
TeleFutura�s weekend primetime movies, �Cine de las Estrellas�
Sat-Sun 7-11pm, reached its highest sweep deliveries ever this
February among Hispanic Men 18-34 and 18-49, as well as its highest
February sweep ever among Hispanic Adults 18-34 and 18-49. Airing
head-to-head Primetime movies on Sundays 9-11pm, TeleFutura
outdelivered Telemundo by huge margins among Hispanic Adults 18-34
(+34%), Men 18-34 (+67%), Adults 18-49 (+41%), Men 18-49 (+76%).
Locally, TeleFutura stations enjoyed equally impressive February
sweep results. In the major markets of Los Angeles and Chicago,
TeleFutura had the #2 Spanish-language stations among Hispanic
Adults 18-34 and 18-49 in both Primetime and Total Day TeleFutura
stations experienced significant Primetime and Total Day audience
increases among Hispanic Adults 18-49 versus year ago in Los
Angeles (+32% & +7%), New York (+53% & +25%), and Chicago
(+33% & +7%). Source: Nielsen Media Research, NHTI, NHSI
(02/01/07-02/27/07 vs. 02/02/06-03/01/06). Univision Communications
Inc. is the premier Spanish-language media company in the United
States. Its operations include Univision Network, the most-watched
Spanish-language broadcast television network in the U.S. reaching
99% of U.S. Hispanic Households; TeleFutura Network, a
general-interest Spanish-language broadcast television network,
which was launched in 2002 and now reaches 87% of U.S. Hispanic
Households; Galavisi�n, the country�s leading Spanish-language
cable network; Univision Television Group, which owns and operates
62 television stations in major U.S. Hispanic markets and Puerto
Rico; Univision Radio, the leading Spanish-language radio group
which owns and/or operates 69 radio stations in 16 of the top 25
U.S. Hispanic markets and 4 stations in Puerto Rico; Univision
Music Group, which includes Univision Records, Fonovisa Records,�La
Calle Records and Mexico-based Disa Records as well as Fonomusic
and America Musical Publishing companies; and Univision Online, the
premier Spanish-language Internet destination in the U.S. located
at www.univision.com. Univision Communications also has a 50%
interest in TuTv, a joint venture formed to broadcast Televisa�s
pay television channels in the U.S., and a non-voting 14.9%
interest in Entravision Communications Corporation, a public
Spanish-language media company. Univision Communications is
headquartered in Los Angeles with television network operations in
Miami and television and radio stations and sales offices in major
cities throughout the United States. For more information, please
visit www.univision.net.
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