Univision.com Receives Renewal of Full Media Rating Council Accreditation of Traffic Measurements
06 March 2007 - 4:18AM
Business Wire
Univision Online, Inc., a subsidiary of Univision Communications
Inc. (NYSE:UVN), announced today that the Media Rating Council
(MRC) has voted to fully renew its accreditation of key traffic
measurements on Univision.com. Univision.com was the first
Spanish-language website to be accredited by the MRC. It is now the
longest-running MRC accredited website, in any language. The MRC is
a non-profit industry association established in 1964. It is
comprised of leading television, radio, print and Internet
companies, as well as advertisers, advertising agencies and trade
associations whose goal is to ensure measurement services that are
valid, reliable and effective. Accreditation signifies that
Univision.com's traffic measurements fully comply with the MRC's
Minimum Standards for Media Rating Research and the Measurement
Guidelines of the Interactive Advertising Bureau (IAB).
�Univision.com has demonstrated outstanding leadership and
commitment to the MRC process, measurement accuracy and full
disclosure through maintaining accreditation over the past three
years," said George Ivie, Executive Director of the MRC.
"Additionally, Univision.com has been working constructively with
us to help establish strong industry guidelines and foster trust in
measurement. We greatly appreciate all their efforts.� �This marks
the third year in a row that Univision.com has successfully
achieved MRC accreditation. We are incredibly pleased to have
achieved this important milestone and are proud to continue to lead
by example in promoting accurate Internet measurement and
accountability,� said Javier Saralegui, President, Univision
Online. Univision.com has maintained successful MRC Accreditation
while experiencing explosive traffic growth and providing the
Internet�s most innovative cross-platform programming and services.
Univision.com received 300 million website visits and delivered 4.4
billion page views in 2006. The website is committed to the highest
standards to ensure that it is measurable, accountable and
effective for advertisers. About Univision Online, Inc. Univision
Online, Inc. is the interactive division of Univision
Communications Inc. (NYSE:UVN), the premier Spanish-language media
company in the United States. Univision Online owns and operates
the premier Spanish-language Internet destination in the U.S.,
located at www.univision.com, and is a wholly owned subsidiary of
Univision Communications Inc. Its operations include Univision
Network, the most-watched Spanish-language broadcast television
network in the U.S. reaching 99% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast
television network, which was launched in 2002 and now reaches 87%
of U.S. Hispanic Households; Galavisi�n, the country's leading
Spanish-language cable network; Univision Television Group, which
owns and operates 62 television stations in major U.S. Hispanic
markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 69 radio
stations in 16 of the top 25 U.S. Hispanic markets and 4 stations
in Puerto Rico; Univision Music Group, which includes Univision
Records, Fonovisa Records, La Calle Records and Mexico-based Disa
Records as well as Fonomusic and America Musical Publishing
companies. Univision Communications also has a 50% interest in
TuTv, a joint venture formed to broadcast Televisa's pay television
channels in the U.S., and a non-voting 14.9% interest in
Entravision Communications Corporation, a public Spanish-language
media company. Univision Communications is headquartered in Los
Angeles with television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States. For more information, please visit
www.univision.net.
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