BEIJING, Jan.4,
2011/PRNewswire-Asia/ -- Youku.com Inc. (NYSE: YOKU), China's leading Internet television company,
announced today that it has partnered with a major Hollywood studio on transactional on-demand
streaming for one of the hottest films through Youku Premium.
The movie Inception from Warner Bros, one of the top films of
2010, is now available on Youku Premium, Youku's beta on-demand
paid video service. In addition to online on-demand broadcast
rights to Inception, Youku also has online resale rights for the
film. Youku Premium was launched in beta in early 2010, enabling
users to watch advertisement-free premium content, such as
high-definition movies.
Youku has set up a dedicated page for Inception
(http://store.youku.com/inception) where paying Youku users can not
only watch the hit film anywhere, and on any internet-enabled
device, but also interact with other users to comment, share other
film recommendations, or discuss the film's famously twisty
plot.
In addition to top-grossing films, Youku Premium also features
more than 10,000 hours of lectures and self-study materials offered
in partnership with ChinaEDU, Crystal Education, and other
partners. Wherever possible, titles are offered in high
definition.
"Through building long-term partnerships with copyright holders
and communicating with our media partners, Youku Premium is
creating a whole new way for people to find and watch the content
they want, when they want it," said Youku founder and CEO
Victor Koo.
The China Internet Network Information Center (CNNIC) recently
announced that China was home to
450 million Internet users, and with the rapid ascent of broadband
Internet access, that number continues to grow.
About Youku
Youku.com Inc. is China's
leading Internet television company. Our mission is to become the
primary source of video content for Chinese internet users across
all Internet-enabled devices.
Youku offers a combination of licensed professional content,
user-generated content and self-produced web video content.
According to iResearch, Youku attracts approximately 203 million
monthly unique visitors from homes and offices and 56 million
monthly unique visitors from Internet cafes in September 2010. Youku has a 40% share of total
user time spent viewing online videos among Chinese internet users
during the second quarter of 2010, according to iResearch. Youku
was launched in December 2006.
For more information,
please contact:
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Jean Shao
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Sr. Manager of
International Communications, Youku.com
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Tel: +86-10-5885-1881
x7128
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Email:
shaodan@youku.com
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SOURCE Youku.com