BEIJING, Aug. 22, 2011 /PRNewswire-Asia/ -- Youku.com,
Inc. (NYSE: YOKU), China's leading
Internet television company, recently premiered "One Step Away," a
new Youku Original web movie series produced in partnership with
Philips and Dong Music. The series
marks the latest effort by a major brand to create themed content
targeting Youku's audience.
The title of the web movie series comes from the phrase
"happiness is just one step away", a slogan coined by Philips to
emphasize the optimism and positivity that its brand embodies. The
series explores the meaning of happiness in today's China as interpreted by six Chinese opinion
leaders in the fields of music, literature, and advertising. One of
the directors, Zhang Yadong, produced the web movie "L. I." last
year, which received 3.5 million video views.
"One Step Away" debuted on August 18,
2011 with "Love at the Crossroads" by well-known commercial
director Lv Huizhou. This web movie examines the beginning of
happiness and how decisions can influence people's lives - through
the story of a young designer trying to win his girlfriend back
from a wealthy man. Over the next five weeks on every Thursday,
Youku will premiere a new web movie, with contributions by music
producer Zhang Yadong, magazine chief editor Miao Wei, Taiwanese
music producer Pao Hsiao-po, Theatre
Company Happy Sesame, and professor and blogger Luo Yonghao.
"Love at the Crossroads" was viewed 2 million times within 24
hours of its premiere, since then it has topped Youku Index's
Most-Viewed Movies list. By the morning of August 22, the movie amassed a total of 5.2
million views, and nearly 70,000 Sina Weibo posts. More than
770,000 Youku users either retweeted, favorited, commented, or
voted on the movie.
"'One Step Away' is Youku Original's latest foray into serial
web movies," said Stella Pan, VP of
Youku Original. "With 'One Step Away', we're working with creative
leaders across a wide range of fields to build on the success of
Youku's '11 Degrees New Media Film Project' last year in producing
high quality branded programs that will strike a chord with viewers
across the Chinese Internet."
The "11 Degrees New Media Film Project", which ran from August
to November last year, was a series of 10 web movies produced by
Youku Original in partnership with General Motors. With live-action
and contribution from young and independent Chinese directors, the
series proved wildly popular, and leading all Youku films by total
video views (79 million), total comments (126,000), upvotes (1
million thumbs-up), and social media retweets (more than 24
million).
Youku Original is a key part of Youku's content strategy, which
features a combination of licensed professional content, in-house
production from Youku Original, and user-generated content.
About Youku:
Youku.com Inc. is China's
leading Internet television company. Our Internet television
platform enables users to search, view and share high-quality video
content quickly and easily across multiple devices. Youku, which
stands for "what's best and what's cool" in Chinese, is the most
recognized online video brand in China. Youku's American depositary shares,
each representing 18 of our Class A ordinary shares, are traded on
NYSE under the symbol "YOKU."
For more information, please
contact:
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Media Relations:
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Jean Shao
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Director, International Public
Relations
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Youku.com Inc.
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Tel: +86-10-5885-1881
x7128
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Email: shaodan@youku.com
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Investor Relations:
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Ryan Cheung
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Corporate Finance
Director
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Youku.com Inc.
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Tel: +86-10-5885-1881
x6090
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Email: ryan.cheung@youku.com
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SOURCE Youku.com Inc.