BEIJING, Feb. 14, 2012 /PRNewswire-Asia/ -- Youku, Inc.
(NYSE: YOKU), China's leading
Internet television company ("Youku"), recently released iOS and
Android apps to support Youku Paike ("video bloggers"). The new
apps are designed to complement the feature set of Youku's existing
mobile clients with dedicated video shooting and uploading
functionality, and to highlight the social media aspects of video
blogging through its integration with the popular SINA Weibo
microblogging platform.
The new Paike apps emphasize the social media aspects of online
video. Users can choose other video bloggers to follow, easily find
the most popular user uploaded videos, and publish Paike video to
SINA Weibo microblog site with one-touch sharing. The size of
Youku's platform and the easy connectivity of its Youku Link video
sharing system have made Youku the most widely-used source of
videos on SINA Weibo.
Unlike the official Youku mobile client applications, which were
designed to focus on video watching experience, the Paike apps were
designed to highlight the video blogging experience. The
streamlined interface allows users to quickly shoot, upload, and
share videos.
"As smartphones become more popular, more and more users are
effectively walking around with HD video cameras in their pockets,"
said Youku Chief Technology Officer Jian
Yao. "While we aim to provide best-in-class mobile video
viewing experience with our client for smartphones, we also want to
make mobile video shooting, uploading, and sharing just as easy and
convenient. The mobile Paike apps will let our video bloggers share
stories as they happen, without ever having to connect their
cameras to a PC."
User-generated content (UGC) is one of the key elements of
Youku's content strategy, which also covers licensed professionally
produced content and in-house produced content. Since declaring
2007 the "Year of the Paike", Youku has worked to foster Paike
culture among China's growing
number of DV camera owners.
Youku recorded an average of 100,000 daily UGC uploads in Q3
2011. According to the recent report from the China Internet
Network Information Center (CNNIC), China now has over 356 million mobile internet
users. In 2011, Youku mobile client had been installed on more than
50% of the smartphones available in China.
Download links:
iOS:
http://itunes.apple.com/cn/app/id492031078
Android:
https://market.android.com/details?id=com.youku.paike
About Youku
Youku Inc. is China's leading
Internet television company. Our Internet television platform
enables users to search, view and share high-quality video content
quickly and easily across multiple devices. Youku, which stands for
"what's best and what's cool" in Chinese, is the most recognized
online video brand in China.
Youku's American depositary shares, each representing 18 of our
Class A ordinary shares, are traded on NYSE under the symbol
"YOKU."
For more information, please contact:
Media Relations:
Jean Shao
Director, International Communications
Youku Inc.
Tel: +86-10-5885-1881 x7128
Email: shaodan@youku.com
SOURCE Youku.com Inc.