BEIJING, Sept. 25, 2013 /PRNewswire/ -- Tudou.com (a
subsidiary of Youku Tudou Inc.) has become China's go-to web destination for South Korean
variety shows, which top the must-view lists of many young and
social media-savvy Chinese viewers. With titles from the best-known
Korean television stations SBS, KBS, and MBC, the quality of
Tudou's collection has attracted almost 100 million total
views.
Tudou's 15 Korean variety shows, six of which are exclusive to
Tudou, place it at the top of the market. Tudou's ability to
handpick only the best titles has paid off with big ratings and big
buzz. Of the top 10 most popular variety shows on Tudou, three are
Korean. And when Tudou took to their Weibo and asked viewers to
discuss their favorite variety shows, the Korean hit "We Got
Married" attracted a flurry of social media activity and become the
most-talked-about show.
Per data from Youku Index, the target audience of Korean variety
shows is generally between ages 15 and 35, a demographic with which
Tudou has a natural affinity. In fact, according to iResearch,
Tudou reeled in about 190,000 young viewers per day in June 2013. 80 percent of Korean variety show
viewers on Tudou.com are in the sweet spot of 15 to 35 years old.
iResearch data shows that Tudou.com grabs 30-50% of the market
share for this demographic in China across online platforms.
Interactive, social-media-friendly features help Tudou gain such
popularity with a young audience. "After School Club" recently
inked an exclusive webcasting partnership with Tudou, where Tudou
will host a "virtual video party" during each episode, inviting
viewers to interact with the show in a number of ways, from
chatting with celebrity guest starts to participating in contests.
Alongside Tudou's live broadcast "After School Club" will be
screened live on YouTube in the United
States with viewers joining in through Twitter. This
partnership marks an exciting major international collaboration for
Tudou and strengthens its image as a destination for
internationally-minded, sophisticated viewers.
In-house production also helps feed South Korean fever on Tudou.
Tudou Groovin', an original music show, each week features one
episode dedicated to Korean music, and the Tudou Groovin' team
recently traveled to Korea to collect exclusive interviews and
behind-the-scenes footage with popular Korean artists. Tudou
Groovin' has proven to be successful not only with viewers,
snagging a total of 178 million views since early this year and an
average of more than 800,000 views per episode, but also with
sponsors like the youth-friendly brand Jeanswest.
Weidong Yang, President of
Tudou.com, said, "The massive popularity of Korean shows is only
the latest sign of Tudou's success among young, fashion-forward
viewers. Since our merger with Youku.com, we have gone a long way
toward shaping our unique image. From our arthouse and indie move
channel, Japanese cartoons and live webcasts of popular shows to
the Tudou Original Empowerment Project, our newly-established fund
to support fresh talent, our voice grows more distinct every
day."
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view, and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
among the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
Contact Information:
Jean Shao
Director of International Communications
Youku.com Inc.
Tel: +(8621) 3325-3575
Email: shaodan@youku.com
Or
Ryan Cheung
Corporate Finance Director
Youku.com Inc.
Tel: (+8610) 5885-1881 x6090
Email: ryan.cheung@youku.com
SOURCE Youku Tudou Inc.