TRINITY, N.C., July 30, 2012 /PRNewswire/ -- Sealy® (NYSE: ZZ),
the largest bedding manufacturer in the world, today announced the
addition of gel to the Sealy Comfort Series® Memory Foam
mattress line – becoming the first major to introduce gel at a
promotional price point. Featuring a fresh new aesthetic with an
enhanced color palette and bold, contrasting colors, the new line
will debut during Las Vegas Market and will be offered at a
competitive starting price point of $599.
"We've heard from retailers that consumers are looking for
affordable gel offerings," said Jodi
Allen, chief marketing officer at Sealy. "By adding gel to
Sealy Comfort Series Memory Foam, consumers can now choose a gel
mattress with the ideal blend of comfort, support and affordability
for which Sealy is known."
Made from advanced memory foam and gel, the Comfort Series
Memory Foam with gel is specifically designed to respond to the
body's temperature and weight. The mattress supports the entire
body - from shoulders to the hips to the lumbar regions of the
back. The updated line reduces pressure points on a unique surface
that conforms to every curve while keeping the neck and spine
aligned to cradle the body into a deep, restful sleep. The foam
relaxes and re-forms to the body, helping to relieve aches and
improve circulation. Furthermore, the mattress absorbs motion so
your partner's movements won't transfer, and you'll wake up
refreshed, with more energy throughout the day.
The new Sealy Comfort Series Gel Memory Foam line, like every
Sealy mattress, is proudly made in the
United States and will be on display at the 2012 Las Vegas
Market, July 29 - August 1, in the
Sealy Showroom.
About Sealy
Sealy owns one of the largest bedding brands in the world,
with sales of $1.2 billion in fiscal
2011. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy
Posturepedic(R), Sealy Posturepedic Optimum (TM), Stearns &
Foster(R), and Bassett(R) brands. Sealy operates 25 plants in
North America, and has the largest
market share and highest consumer awareness of any bedding brand on
the continent. In the United
States, Sealy sells its products to approximately 3,000
customers with more than 7,000 retail outlets. Sealy is also a
leading supplier to the hospitality industry. For more information,
please visit www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy, Inc.