The Experiential Agency(TM) to Produce 2004 GLAAD MEDIA AWARDS The Gay and Lesbian Alliance Against Defamation Celebrates 15th Anniversary CHICAGO, March 17 /PRNewswire-FirstCall/ -- The Experiential Agency(TM) , announces they have been named eventagency of record for the 2004 GLAAD MEDIA AWARDS. XA will produce these prestigious events in New York, Los Angeles and San Francisco. According XA CEO Frank Goldstin," We look forward to bringing a world-class experience to all of the award ceremonies and to working with such a dynamic organization." XA's Talent Coordinator Vive Bridges announced an exciting list of nominees and special honorees including: Antonio Banderas, Clive Barker, Cherry Jones, Julianne Moore, Megan Mullally and John Waters. The Gay and Lesbian Alliance Against Defamation (GLAAD) was founded in 1985 and is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. This year, GLAAD expects more than 5,000 people to attend the three ceremonies, raising more than $2.5 million for the organization's work. On February 2, 2004, XA became a publicly traded company as part of its strategic goal to expand its services as a premier national special events organization. "Now as a public company we can enhance our event services through key acquisitions that will expand our capabilities to more fully serve our major corporate clients," Goldstin said. "We are well-positioned to ride the next wave of the economy, and make our experiential event expertise available to a wider business audience." In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine. Also in 2003, XA made "The List" of the top Event Marketing Agencies by Event Marketer Magazine. XA has full service offices in Chicago, New York and Los Angeles, is a leading provider of event services for corporations, associations, and other organizations in the United States and internationally. The firm is vertically integrated to offer clients a single source solution for their business communications and event management needs. The firm's services include event marketing, design and production, meetings, conferences, trade shows and entertainment. Additional information can be found on the company website at http://www.experientialagency.com/. This Press Release contains certain forward-looking statements regarding future circumstances. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements, including in particular the risks and uncertainties described in the Company's SEC filings. The Company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof. DATASOURCE: The Experiential Agency CONTACT: Pat Gitt, Public Relations of Rubenstein Associates, Inc., +1-212-843-8038, for The Experiential Agency Web site: http://www.experientialagency.com/

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