The Experiential Agency Hires Julee B. White to be Director of Business Development, Los Angeles CHICAGO, June 23 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA)(OTC:EXAG) (BULLETIN BOARD: EXAG) , a major national event marketing firm that serves many Fortune 500 companies, today announced it has hired Julee B. White to be Director of Business Development, Los Angeles. As Director of Business Development, Ms. White will help launch XA's Los Angeles office. Through her connections in the industry, she will help develop relationships with new clients, taking advantage of the surge in new business opportunities on the West Coast. She will report to XA's Chairman and CEO, Frank Goldstin. Chairman and CEO Frank Goldstin of XA said, "Julee has the experience and drive to be a superb addition to the XA team. Her first-hand knowledge of the Los Angeles industry environment and her extraordinary network of contacts in the entertainment industry will give XA an important competitive advantage in securing and staging the leading edge events, which distinguish the agency." Ms. White joined the Experiential Agency from Image Concepts LLC, a national sports and entertainment marketing firm. As President of the company, she specialized in celebrity endorsements, speaking engagements, personal appearances and charity events. Most importantly, Ms. White developed and executed creative marketing programs. In addition, she placed product in film and television projects. Her background also includes experience as a vice president of corporate development for an Internet marketing company. While at SONY USA, Inc., she worked with record label clientele in the music/entertainment industry. In addition to her professional experience, Ms. White has trained entrepreneurial women, is a noted motivational speaker and sits on boards of several charitable organizations. She is a strong advocate for the homeless, animal rescue and skin cancer awareness. About The Experiential Agency, Inc. The Experiential Agency, Inc., (XA) has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive Event Marketing, Design and Production Services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine. In 2004, XA made "The List" of the top Event Marketing Agencies by Event Marketer Magazine. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC Bulletin Board: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. DATASOURCE: The Experiential Agency, Inc. CONTACT: Company, Lara Shipp of XA, +1-312-397-9100 ext. 241, , or Investor Relations, Truc N. Nguyen, VP, Investor Relations, , or Media Relations, Stan Froelich, VP, Media Relations, , both of Stern & Co., +1-212-888-0044 Web site: http://www.expagency.com/

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