The Experiential Agency Hires Julee B. White to be Director of Business Development, Los Angeles
23 June 2004 - 9:00PM
PR Newswire (US)
The Experiential Agency Hires Julee B. White to be Director of
Business Development, Los Angeles CHICAGO, June 23
/PRNewswire-FirstCall/ -- The Experiential Agency, Inc.,
(XA)(OTC:EXAG) (BULLETIN BOARD: EXAG) , a major national event
marketing firm that serves many Fortune 500 companies, today
announced it has hired Julee B. White to be Director of Business
Development, Los Angeles. As Director of Business Development, Ms.
White will help launch XA's Los Angeles office. Through her
connections in the industry, she will help develop relationships
with new clients, taking advantage of the surge in new business
opportunities on the West Coast. She will report to XA's Chairman
and CEO, Frank Goldstin. Chairman and CEO Frank Goldstin of XA
said, "Julee has the experience and drive to be a superb addition
to the XA team. Her first-hand knowledge of the Los Angeles
industry environment and her extraordinary network of contacts in
the entertainment industry will give XA an important competitive
advantage in securing and staging the leading edge events, which
distinguish the agency." Ms. White joined the Experiential Agency
from Image Concepts LLC, a national sports and entertainment
marketing firm. As President of the company, she specialized in
celebrity endorsements, speaking engagements, personal appearances
and charity events. Most importantly, Ms. White developed and
executed creative marketing programs. In addition, she placed
product in film and television projects. Her background also
includes experience as a vice president of corporate development
for an Internet marketing company. While at SONY USA, Inc., she
worked with record label clientele in the music/entertainment
industry. In addition to her professional experience, Ms. White has
trained entrepreneurial women, is a noted motivational speaker and
sits on boards of several charitable organizations. She is a strong
advocate for the homeless, animal rescue and skin cancer awareness.
About The Experiential Agency, Inc. The Experiential Agency, Inc.,
(XA) has full service offices in Chicago, New York and Los Angeles
from which it provides corporations and highly visible brands with
comprehensive Event Marketing, Design and Production Services.
Since 1989, Chairman and CEO Frank Goldstin and his team have been
the creative force behind prestigious, national projects for such
clients as The NBA, McDonald's Corporation, Song Airlines, Eurex,
Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline. In 2003, XA was ranked one of the "Top 50
Powerhouse Event Companies in the World" by Special Events
Magazine. In 2004, XA made "The List" of the top Event Marketing
Agencies by Event Marketer Magazine. This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. The
Experiential Agency, Inc. (OTC Bulletin Board: EXAG) takes no
obligation to update or correct forward-looking statements and also
takes no obligation to update or correct information prepared by
third parties that is not paid for by the Company. DATASOURCE: The
Experiential Agency, Inc. CONTACT: Company, Lara Shipp of XA,
+1-312-397-9100 ext. 241, , or Investor Relations, Truc N. Nguyen,
VP, Investor Relations, , or Media Relations, Stan Froelich, VP,
Media Relations, , both of Stern & Co., +1-212-888-0044 Web
site: http://www.expagency.com/
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