The Experiential Agency(TM) Is Named Event Marketing Agency of Record for ER Communications
25 August 2004 - 9:00PM
PR Newswire (US)
The Experiential Agency(TM) Is Named Event Marketing Agency of
Record for ER Communications ER Communications Is a Leading
Canadian Medical Education Consulting Firm and Medical Conference
Planner for Major U.S. and International Drug Companies CHICAGO,
Aug. 25 /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA)
(OTC BB: EXAG), a major national event marketing firm that serves
many Fortune 500 companies, announced today that Canadian-based ER
Communications has selected it as its event marketing agency of
record. ER Communications has been an XA client for more than three
years. With offices in Toronto and Montreal, ER Communications
provides strategic consulting on medical education programming for
doctors and other healthcare professionals. Its conference planning
division provides medical conference services to major
pharmaceutical developers and manufacturers as well as medical
societies around the world. In the past year, it organized more
than 25 major medical meetings in such cities as New Orleans,
Marrakech and Vienna. Rory Tekanoff, Vice President and Senior
Director, Medical Education, of ER Communications, Canada said, "As
professional developers of conferences for some of the world's most
prestigious pharmaceutical companies and medical societies, it is
essential that ER Communications provides flawless events. XA has
proven that it can help us to create and execute perfect events and
we are pleased to have it as our event marketing agency of record."
CEO Frank Goldstin of XA said, "Working with ER Communications has
been a pleasure and we are honored to have been selected as its
event marketing production agency of record. We look forward to
providing ER Communications with world-class events in the coming
years." The event marketing industry generates nearly $80 billion a
year in direct spending, according to a study by Deloitte &
Touche LLP. Moreover, corporate spending on event marketing has
been growing; it rose 15% in 2003 and it is predicted to generate
an additional 15%-to-20% growth in 2004. (Source: PROMO Magazine)
About ER Communications ER Communications is a Canadian-based
company with its offices in Toronto and Montreal providing expert
strategic consulting in the development of medical education
programming for physicians and other healthcare stakeholders. ER
Communications client base includes some of the biggest
international companies in pharmaceutical development and
manufacturing as well as major medical societies and organizations.
Additionally, the ER Communications conference planning division
provides medical conference services to clients around the world,
having organized over 25 major medical meetings in the past year in
locations from New Orleans to Marrakech and Vienna. About The
Experiential Agency, Inc. The Experiential Agency (XA) has full
service offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive
event marketing, design and production services. Since 1989,
Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The
NBA, McDonald's, Song Airlines, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003,
Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World." This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. The
Experiential Agency, Inc. (OTC BB: EXAG) takes no obligation to
update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third
parties that is not paid for by the Company. For more information
on this event, please contact: Company Investor Relations Media
Relations Lara Shipp Truc N. Nguyen Stan Froelich XA Stern &
Co. Stern & Co. 312-397-9100 ext. 241 VP, Investor Relations
VP, Media Relations 212-888-0044 212-888-0044 DATASOURCE: The
Experiential Agency CONTACT: Lara Shipp, SVP Marketing & Public
Relations of The Experiential Agency, +1-312-397-9100, ext. 241, ;
Investor Relations, Truc N. Nguyen, VP, Investor Relations, , or
Media Relations, Stan Froelich, VP, Media Relations, , both of
Stern & Co., +1-212-888-0044, for The Experiential Agency Web
site: http://www.expagency.com/
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