Program improvements allow members to share miles with
friends and family
TORONTO, July 11, 2011 /PRNewswire/ - Points International
Ltd. (TSX: PTS); (NASDAQ: PCOM), owner and operator of the world's
leading loyalty reward program management platform, www.Points.com,
and the Virgin Atlantic Flying Club loyalty programme today
announced that they have added sharing functionality to their
already flexible Buy Miles program.
Now, Flying Club members will experience an easy to use online
transaction allowing their miles to be transferred between accounts
on www.virgin-atlantic.com. Flying Club members will continue
to have the option to buy miles for themselves or gift miles to
other members via the miles purchase platform run by
Points.com.
"Virgin Atlantic's reputation as one of the most innovative
airlines in the sky is well deserved, and we are pleased to
continue to expand our relationship with such an impressive
program," said Rob MacLean, CEO of
Points International. "The transfer product offers more flexibility
for members, giving them the opportunity to share their Flying Club
miles quickly and seamlessly."
Alan Lias, Head of Loyalty and
Business Development at Virgin Atlantic adds, "Flying Club members
expect a top-quality experience when they fly with Virgin Atlantic
and that extends from booking the travel to the trip itself to
enjoying their hard-earned loyalty rewards," "Points.com gives us
additional means to distribute rewards while making them more
valuable and easier to use for Flying Club members."
Points.com will take a lead role in the integration of the
transfer functionality to the Virgin Atlantic Flying Club program.
Virgin Atlantic began its partnership with Points.com in 2006, and
in addition to the Buy-Gift Miles program, also operates the Virgin
Online Shopping Program, where Flying Club members can earn miles
when making purchases with partner companies, using Points.com
technology.
Points International works in partnership with all loyalty and
reward programs active on Points.com. All transactions are fully
sanctioned by the program operators. For more information, follow
us on Twitter, @pointsadvisor or like us on Facebook
(www.points.com/facebook).
About Points International Ltd.
Points International Ltd. is the owner and operator of Points.com,
the world's leading reward program management platform. The site
was named one of the 30 Best Travel Sites in 2008 and 28 Best
Travel Sites in 2009 by Kiplinger's. At Points.com consumers can
Earn, Buy, Gift, Share, Trade, Exchange and Redeem miles and points
from more than 25 of the world's leading reward programs.
Participating programs include American Airlines AAdvantage®
program, Aeroplan®, AsiaMiles™, US Airways Dividend Miles® and
InterContinental Hotels Group's Priority Club® Rewards. Redemption
partners include Amazon.com®, PayPal and Starbucks. For more
information, visit www.pointsinternational.com.
About Virgin Atlantic
Virgin Atlantic flies to 30 destinations worldwide including
New York, Boston, Washington
DC, Miami, San Francisco & Los Angeles, Delhi, Shanghai, Tokyo, Dubai,
Lagos and Nairobi as well as many Caribbean destinations.
SOURCE Points International Ltd.