KITCHENER, ON,
May 19, 2022 /CNW/ -
Highlights:
- Waterloo Brewing is continuing to its commitment to
environmental sustainability with the future in mind
- New eco-friendly packaging will hit the shelves this spring,
replacing plastic shrink wrap with cardboard boxboard on Seagram
Island Time Anytime, Seagram Island Time Coconut Lime and LandShark
Lager 6x473ml packs
Demonstrating a strong commitment to our planet and
environmental sustainability, Waterloo Brewing is investing in new
eco-friendly packaging, replacing is "single use" plastic shrink
wrap for "recyclable" cardboard packaging on Seagram Island Time
Anytime 6x355ml can packs, Seagram Island Time Coconut Lime 6x355ml
can packs and LandShark Lager 6x473ml can packs.
"Sustainability is, and has been, a top priority for us at
Waterloo Brewing. This most recent initiative and investment in our
brands is a positive example of how we can shift towards a greener
future," said Kim Mannerow, Director
of Marketing.
"As a leader in Canada's craft
brewing space, it's important for us to demonstrate our commitment
to environmental responsibility and to innovate at the same time,"
added Adam Spadotto, Director of
Supply Chain.
Consistent with its long-term objectives, Waterloo Brewing
continues to find opportunities to manage and reduce their carbon
footprint, waste diversion and water footprint.
The journey started in 2015 when Waterloo Brewing installed a
new state-of-the art environmentally friendly Brewhouse.
Using the latest Bavarian brewing technology and equipment,
it was designed to operate sustainably – through improved material
utilization, lower energy consumption and reduced waste and
wastewater discharges. Since then, Waterloo Brewing upgraded
its existing can line and installed a new can line with new energy
efficient pasteurization equipment, installed energy-efficient
lighting, upgraded cooling systems, installed Energy Monitoring
System, and installed two new high-efficiency boilers to further
reduce its carbon footprint.
Consumers will begin seeing the new Seagram packaging at the
LCBO, and the new LandShark packaging at The Beer Store, LCBO and
select grocers this spring.
About Waterloo Brewing
Waterloo Brewing Ltd.
is Ontario's largest Canadian-owned brewery. The Company
is a regional brewer of award-winning premium quality and value
beers and is officially certified under the Global Food Safety
Standard, one of the highest and most internationally recognized
standards for safe food production. Founded in 1984, Waterloo
Brewing was the first craft brewery to start up
in Ontario and is credited with pioneering the
present-day craft brewing renaissance in Canada. Waterloo
Brewing has complemented its Waterloo premium craft beers with the
popular Laker brand. In 2011, Waterloo Brewing purchased the
Canadian rights to Seagram Coolers and in 2015, secured the
exclusive Canadian rights to both LandShark® and Margaritaville®.
In addition, Waterloo Brewing utilizes its leading-edge brewing,
blending, and packaging capabilities to provide an extensive array
of contract manufacturing services in beer, coolers, and ciders.
Waterloo Brewing trades on the TSX under the symbol WBR. Visit us
at www.waterloobrewing.com.
Forward-Looking Statements
All statements in this
press release that do not directly and exclusively relate to
historical facts constitute forward-looking statements as of the
date of this press release. Forward-looking statements generally
can be identified by the use of forward-looking terminology such as
"may", "will", "expect", "intend", "anticipate", "seek", "plan",
"believe" or "continue" or the negatives of these terms or
variations of them or similar terminology. Although the Corporation
believes that the expectations and assumptions reflected in these
forward-looking statements are reasonable, undue reliance should
not be placed on these forward-looking statements, which are not
guarantees and are subject to certain risks, uncertainties, and
assumptions, which may cause actual performance and financial
results to differ materially from such forward-looking statements.
The forward-looking statements included in this press release are
made only at the date of this press release and, except as required
by applicable securities laws, the Corporation does not undertake
to publicly update such forward-looking statements to reflect new
information, future events or otherwise.
SOURCE Waterloo Brewing Ltd.