Close to 2000 Dogs Now on New, Natural Wellness Product: Oximunol(TM) Chewable Tablets from Avivagen Animal Health Inc.
11 March 2011 - 1:00AM
Marketwired
About 250 Veterinary Clinics and close to 2000 dogs are now trying
Oximunol™ Chewable Tablets, a unique new product for dogs from
Avivagen Animal Health ("Avivagen") that improves gastrointestinal
health as well as coat quality and decreases shedding.
"This is a very significant accomplishment in just over three
months when you consider that we launched our first commercial
product in November," comments Dave Hankinson, CEO of Avivagen. "We
are seeing growth as clinics move from trial product to restocking
orders," Hankinson confirms.
In addition to strong trial support from veterinary clinics, a
new 50-Day Challenge was recently launched on the Avivagen website
at www.avivagen.com to help accelerate the product introduction to
consumers. The challenge allows any dog owner to sign up for a free
trial bottle of 50 Oximunol™ Chewable Tablets. Participants are
asked to fill out a short questionnaire before and at the end of
the 50 day trial to allow Avivagen to monitor the results.
"We encourage dog owners to try the product because in most
dogs, the results speak for themselves," Hankinson says. "The
beauty of Oximunol™ Chewables is that when owners see the benefits,
they want their dog to stay on the product. These pet parents then
visit their veterinarian to obtain additional supplies of Oximunol™
Chewable Tablets. This is starting to translate into sales growth
for Avivagen."
Other significant milestones in the first three months of
operation include launching an Avivagen blog as well as
establishing a strong presence on Facebook
(http://www.facebook.com/pages/Avivagen-Animal-Health/173599769320245)
and Twitter (@avivagen). Twitter followers already total more than
900.
Guest blogger for Avivagen Animal Health, David Bannister, is
one of those who discovered the real benefits through his own
experience with the product. "First of all, I want to state up
front that I have written much of the copy that Avivagen uses in
their material about Oximunol™ Chewable Tablets because I work as a
copy writer for their agency," Bannister explains. "I'm as
skeptical as the average consumer about new product claims, and
likely even more so.
"My wife, Anne and I have a 10-year-old chocolate Lab named
Holly, who is a shedding machine. Anne would have to Swiffer around
the edges of our hardwood floors every two days to keep on top of
the accumulating fur that roamed around the house like
tumbleweeds!
"By the time Holly was on Oximunol™ Chewable Tablets two weeks,
we were already seeing a reduction in the amount of hair
accumulating on the floor and other surfaces. At 50 days, the
reduction in shedding is very significant... We're guessing it's
only about 1/4 of the amount Holly used to shed. Anne no longer
feels compelled to Swiffer every couple of days. Holly's coat looks
shiny and feels softer as well.
"I am now fully convinced that dog owners who experience
substantial shedding from their pets will find Oximunol™ Chewable
Tablets a great relief. We plan to keep Holly on it and I encourage
other dog owners to try it and see the results for themselves,"
Bannister adds.
"All the early signals for Avivagen and Oximunol™ Chewable
Tablets are positive," comments Hankinson. "We are on track and I
am very satisfied with the progress we have made in the short time
since we launched."
"Stay tuned. We are planning to give our stakeholders and
shareholders more frequent and regular updates in this acceleration
phase," Hankinson concludes.
Avivagen is a new Canadian company dedicated to improving the
quality of life of animals through science-based, natural health
products proven in clinical trials and sold exclusively through
veterinarians. Avivagen is a subsidiary of Chemaphor Inc., a
Canadian company dedicated to the research and development of
science-based, natural products for people and animals.
Chemaphor is listed on the TSX Venture Exchange and trades under
the symbol CFR.
™Trademark of Chemaphor Inc.
Forward Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with the business of Chemaphor Inc. and
Avivagen Animal Health Inc. and the environment in which their
respective businesses operate. Any statements contained herein that
are not statements of historical facts may be deemed to be
forward-looking, including those identified by the expressions
"will", "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions. The forward-looking statements
reflect the current expectations of Chemaphor Inc. and Avivagen
Animal Health Inc. regarding future results or events. These
forward-looking statements are subject to a number of risks and
uncertainties that could cause actual results or events to differ
materially from current expectations. Chemaphor assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements. The results of treatment described
above are based on historical results. Different animals may
experience different results from the treatments described above.
Anyone interested in the treatments described above should discuss
the potential benefits and risks of such treatments with their
veterinarian.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: David Hankinson CEO, Avivagen Animal Health
902-825-9270 Graham Burton, PhD President and Co-Founder Chemaphor
Inc. 613-990-0969 Investor Relations: Evolution Group Inc. Sylvain
Archambault 514-448-4887/Toll free: 866-703-4887
s.archambault@evolutiongrp.com www.evolutiongrp.com
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