Futura Loyalty Group Partners With Points International to Expand Array of Branded Rewards Currencies Available for Resale
25 October 2011 - 11:00PM
Marketwired
The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company")
today announced that it has partnered with Points International
(TSX:PTS)(NASDAQ:PCOM) to resell Points' Air Incentives product
which features three of the top four frequent flyer programs in the
US market. Futura has been authorized by Points to recruit and
manage new car dealers and automotive service retailers anywhere in
the US.
"This is a very exciting development and enormous growth
opportunity for the company when you consider that there are almost
40,000 auto dealers in the US and tens of thousands of automotive
service retail locations. The experience we've gained the last two
and half years working with dozens of automotive service and auto
dealer clients in Canada positions us very well to replicate our
offering in the US market. Unlike Canada, the use of well known
frequent flyer programs as a performance based marketing tool
within general retail categories like automotive service and auto
dealers is very underdeveloped. We believe that our turnkey, pay
for performance offering featuring some of the best known and
largest frequent flyer programs in the US will be well received
within these two key consumer sectors." said Mark Farrell,
President & CEO of The Futura Loyalty Group.
"We are very pleased to be working with Futura on this
initiative" said Rob MacLean, President & CEO of Points
International. "Partnering with Futura presents a great growth
opportunity for our mileage sale business. Futura has a strong
track record in merchant recruitment and consumer facing program
management that we believe is complementary and incremental to our
efforts."
About The Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of
integrated and stand-alone loyalty solutions for North American
businesses. The company offers a suite of loyalty products and
services including access to five existing branded loyalty
currencies. Futura also develops custom programs for companies
wishing to develop proprietary loyalty solutions. Futura's suite of
technology products includes; member account set up interface,
management and reward redemption platform, a web-based program
transaction reporting interface for merchants, a robust offer
management system, retail POS Integration for card swipe issuance
and a proprietary web based reward issuance solution. For more
information regarding The Futura Loyalty Group, visit
www.tflg.ca.
Contacts: The Futura Loyalty Group Inc. Mark Farrell President
& CEO 416-775-3160mfarrell@tflg.cawww.tflg.ca Spinnaker Capital
Markets Inc. Ali Mahdavi Partner
416-962-3300am@spinnakercmi.com
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