Pinpoint Media Group Inc., a Leading North American Digital Signage Network Provider Chooses iSIGN Media's IMS 3.0 Technology to
21 December 2010 - 12:13AM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE: ISD)
is pleased to announce that Pinpoint Media Group Inc. ("Pinpoint"),
a Toronto based digital signage advertising network provider
servicing 1,400 convenience stores in Canada has partnered with
iSIGN to enhance its network.
iSIGN's Interactive Marketing Solution ("IMS") 3.0 software will
be embedded into the Mac's/Couche-Tard convenience store chain's
digital signage network in Canada, commencing January 4, 2011, in
Quebec first where it has over 85% of the market share in the
convenience/gas retail market. Installations will follow in Ontario
where it has a 65% share of the market and Western Canada, where it
has a 60% share of the market.
The addition of iSIGN's patent pending proximity based
interactive advertising solution will expand the reach of all
signage advertising content to mobile phones, capturing shoppers'
response and allow for real time analysis. Pinpoint will be the
first major advertising footprint to include "Business
Intelligence" data gathering to its advertising clients.
The Pinpoint network consists of 5,200 digital signs/faces and
is contributing and influencing the $8 billion in annual
transactions from up to 1.5 million daily customers in Pinpoint
enabled locations.
Once all signage is embedded and advertisers request activation
of the IMS 3.0 software, annual revenues of just over $8 million
will be generated by iSIGN's monthly licensing fees. The embedding
is an automated process, performed remotely, as is the activation
which will be done throughout the network to engage
advertisers.
"In 2011 Pinpoint Media will be the largest digital signage
footprint offering all brand and service advertisers our iSIGN
powered interactive messaging to mobile phones in proximity of each
location to increase consumer awareness and spontaneous purchases
in the Mac's/Couche-Tard chain," said Alex Romanov, iSIGN's Chief
Executive Officer. "This will increase sales and revenues for the
stores, the advertisers and Pinpoint."
"This will be a very unique ROI opportunity for our advertisers
and will be instantly measurable as all signage is embedded and the
IMS 3.0 software activated for advertisers," said Enmanuel Rumbos,
President of Pinpoint Media. "This is something that ad agencies
and clients alike are constantly looking for in this emerging
medium."
"Advertisers on the Pinpoint signage network will be able to
receive real-time feedback to each advertisement sent to shoppers'
phones from every sign in each location," added Mr. Romanov.
"Currently our IMS 3.0 software has demonstrated the ability to
interact with 150,000 or more mobile devices per month from a
single unit and we look forward to the volume of data we will
capture in a chain with millions of customers monthly. Pinpoint's
advertisers will be the beneficiaries of large volumes of confirmed
responses to each advertisement. This is a marketer's dream."
Both executives were unanimous to add "that Pinpoint's network
will have the instant advantage of being able to interact with
millions of mobile phones per month, resulting in possibly the
largest digital data gathering system to date, provided by and
proving the power of location based interactive proximity
advertising utilizing Bluetooth® enabled technology which is free
of cost to consumers, doesn't impact their privacy while providing
virtual real time feedback to clients for analysis for the planning
of future planned marketing campaigns.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media
in Canada. With a national footprint, Pinpoint reaches an average
of 1.5 million consumers a day in our convenience store network,
using state of the art technology to push relevant content. Our
Point-of-Sales Integration allows us to trigger ads alongside the
digital receipt on every transaction, delivering truly relevant
content when it matters most. Pinpoint is present in 1,400
convenience stores across Canada, with just over 5,200 digital
faces. We are the clear-cut market leader in convenience/gas
retail, with 85%+ share of all volume in Quebec, 65%+ share in
Ontario, and 60%+ in Western Canada. Our high impact product and
services have been shown in numerous case studies, whether point of
sale, brand or otherwise, to build sales and brand equity.
Constantly expanding and improving our networks, we have won the
City of Calgary's parks and recreation rights to deploy and manage
their digital solution for a roll out expected to take place
beginning in January 2011. Having multiple channels allows us to
get an accurate insight into what moves the industry and where is
going. Additional information about Pinpoint Media can be found at
www.pinpointmediagroup.com.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
advertising than is possible via print, radio and television. iSIGN
is based in Richmond Hill, Ontario with R&D and customer
support operations in Vancouver, BC. iSIGN is a business partner of
AOpen America Inc., having an OEM agreement for the embedding of
its IMS software in AOpen's digital media players and IBM, as their
Solution Provider, POS All Models. iSIGN's software solutions are
also distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
530-2481 alex@isignmedia.com www.isignmedia.com Pinpoint Media
Group Inc. Enmanuel Rumbos President (416) 262-9290
enmanuel.rumbos@pinpointmediagroup.ca www.pinpointmediagroup.ca
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