iSIGN Media Expands Upon Its Planned Acquisition of Pinpoint Media Group
27 June 2011 - 10:14PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE: ISD)
is pleased to discuss the key points behind its previously
announced Letter of Intent to acquire all of the issued and
outstanding shares and secured debt of Pinpoint Media Group Inc.
("Pinpoint").
The Company expects that ownership of Pinpoint's digital signage
networks will enable us to more quickly deploy our software
solution within both the Alimentation Couche- Tard Inc.
("Couche-Tard") and City of Calgary locations, which will result in
a faster realization of revenue from our Interactive Marketing
Solution ("IMS") 3.1 software. Pinpoint's digital signage networks
consist of approximately 5,600 located in Couch-Tard's chain of
convenience stores across Canada and 300 located in the City of
Calgary's municipal buildings.
Once the installation of our software in the convenience store
chain is completed, we will have the world's largest fully
interactive digital signage network, reaching an average of 1.5
million consumers a day throughout our convenience store network
alone. Through our ownership of this network, we expect that we
will be able to better demonstrate ROI to brands and retailers by
helping them increase sales within the Couche-Tard environment,
while showing the advantages that our IMS patent-pending software
and its various reporting features can bring to all retailers and
brands.
This network will be used as a showcase to present to the
advertising and retail communities, the power that traditional
digital signage, integrated with and enhanced by our IMS 3.1
software solution has and how it can bring to advertising campaigns
tremendous benefits that would be realized by other retailers and
operators in a variety of vertical markets (ex: restaurants, fast
food outlets, shopping malls, car dealerships, theaters, real
estate offices, etc).
It is our belief that by converting Pinpoint's networks into
interactive digital signage networks, we will be able to fully
maximize their inherent revenue potential, while retaining that
revenue for the consolidated Company.
In addition, the Company would like to point out that Pinpoint,
at the date of acquisition, will have either a positive or neutral
working capital ratio and will have no long-term debt other than
the note that it has entered into with iSIGN, which will be
eliminated in the Company's consolidated financial statements.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI - driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media
in Canada. With a national footprint, Pinpoint reaches an average
of 1.5 million consumers a day through our convenience store
network, using state of the art technology to push relevant
content. Our Point-of-Sales Integration allows us to trigger ads
alongside the digital receipt on every transaction, delivering
truly relevant content when it matters most. Pinpoint is present in
1,400 convenience stores across Canada, with just over 5,600
digital faces. Our high impact product and services have been shown
in numerous case studies, whether point of sale, brand or
otherwise, to build sales and brand equity. Constantly expanding
and improving our networks, we have won the City of Calgary's parks
and recreation contract to deploy and manage its digital solution.
Having multiple channels allows us to get an accurate insight into
what moves the industry and where it is going. Additional
information about Pinpoint Media can be found at
www.pinpointmediagroup.ca.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 alex@isignmedia.com www.isignmedia.com Pinpoint
Media Group Inc. Enmanuel Rumbos President (416) 262-9290
enmanuel.rumbos@pinpointmediagroup.ca www.pinpointmediagroup.ca
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