First integration of iSIGN's Smart Antenna into Tele-Digital
Store Fronts Located in Major International Airports to Reach
Audience in Excess of 600 Million
TORONTO, Sept. 24, 2015 /CNW/ - iSIGN Media Solutions Inc.
("iSIGN" or "Company") (TSX VENTURE:ISD)(OTC Pink: ISDSF), a
leading provider of interactive mobile advertising solutions, and
its reseller partner for airports in the Americas, Rich Multimedia
Technologies Inc. ("RMT"), today announced the integration of
iSIGN's patented technology into RMT's Tele-Digital Store Front
kiosk ("Kiosk"). The Kiosks create a mobile interactive media,
advertising and entertainment network located throughout airports.
The partnership with iSIGN will enable wireless broadcasting of
multimedia messages to nearby mobile devices.
RMT and their concessions partners operate in the top 300
airports globally with over 2,500 stores in 45 countries, reaching
an annual audience of 1.2 billion mobile consumers/travelers. RMT
is working to create a complete "curb to cabin" in-airport network
that would result in the first ever airport-wide, fully integrated
and complete advertising and mobile captured network to serve
retail and commercial locations and their brands.
Currently, RMT has 318 of their best-in-class Tele-Digital Store
Fronts, which include free phone and mobile phone re-charging
services, located in three airports in the United States. RMT plans to deploy
approximately 5,000 Tele-Digital Store Fronts in Mexico City's international airport, transit
system and government facilities over the next 90 to 120 days.
Additionally, RMT plans to roll out 3,600 Kiosks in multiple major
international airports in the US and Canada by the end of 2016. Existing
Tele-Digital Store Fronts will be retro-fitted with Smart Antennas,
and future installations will have Smart Antennas installed at the
factory.
Airports today incorporate all the features of large suburban
shopping malls. They have retail shops and food services to serve a
large captive foot traffic audience that, thanks to today's travel
requirements, are in the airport hours prior to flights. All of
this combines to make airports an ideal location for advertisers to
interact with consumers on their mobile devices.
The annual passenger foot traffic at the three US airports where
RMT's Tele-Digital Store Fronts are currently installed total 63.8
million. The addition of Mexico
City's airport would add another 31 million in traffic.
RMT's projected rollout into the top 10 major international
airports by the end of 2016 will add an additional traffic count of
514.6 million. The vast majority of these travelers will be in the
airports for extended periods of time, with their smartphones on
and ready to receive iSIGN's proximity messaging throughout the
airport concourses.
"We are looking forward to extending the effectiveness of the
advertising displayed on our Tele-Digital Store Fronts by using
iSIGN's Smart Antenna to deliver messaging to mobile devices within
a 300-foot radius of our units," said Mr. Mark Steven, RMT's Vice President of Global
Business Development. "We expect that the use of iSIGN's Smart
Antenna will bring more traffic to our network, while enabling
travellers to carry messages with them when they leave the
area."
"iSIGN's Smart Antenna, which was specifically designed for
commercial use, utilizes an external heavy-duty antenna that allows
integration without affecting broadcasting," added Mr. Steven.
"iSIGN's major advantage is that it doesn't require individuals to
download an app to receive messages. We are excited to add iSIGN's
technology to our existing critical passenger services, such as
free phone and re-charging zones, coupled with mobile digital and
eye-level advertising and entertainment. We are very pleased to
have a proximity advertising solution that does not require apps.
We feel this is critical in today's market."
"Our interest in iSIGN's Smart Antenna is not limited to our
network," stated Ms. Susie Haro,
RMT's Vice President and Co-Founder. "We expect the addition of
iSIGN technology will help in the expansion of our in-airport
concessions relationships with the world's leading airport
concession groups. iSIGN enables concessions to incorporate
proximity marketing into the footprint of their locations,
independent of our network."
These airport installations will become part of iSIGN's National
Mobile Network ("NMN"), with third-party advertising sales handled
by AllOver Media, LLC ("AOM"). The revenue potential resulting from
iSIGN's integration into RMT's Kiosks will come from four of
iSIGN's prime revenue streams, including sale or monthly lease of
hardware, monthly data management licensing fees, monthly
advertising revenues and data and analytic sales.
Once all of RMT's projected total of 8,918 Tele-Digital Store
Fronts are integrated with iSIGN's Smart Antenna and installed,
iSIGN estimates its monthly revenue will be approximately
$1.5 million USD per month. iSIGN
expects that as advertisers become more familiar with proximity
marketing and the ability of iSIGN's technology to communicate
effectively and efficiently with consumers, this figure will
increase due to the influx of additional advertising revenues.
iSIGN continues to build and expand its NMN and audience to
increase the network's desirability to both advertisers and to
other potential network location sites.
About Rich Multimedia Technologies
Rich Multimedia Technologies and its executive team has a 25
year plus proven track record in the telecommunications;
advertising; in-airport media and retail travel business. With our
partners we represent the leading international brands' and
In-airport retail concessionaires. We are committed to working in
close partnerships with brands, airport operators and suppliers to
bring the mobile traveller on-the-go an unrivalled shopping choice
and experience. We are relentless in our search for new concepts
that will help develop existing and new markets.
www.richmediatechnologies.com
About iSIGN Media
iSIGN Media, based in Toronto,
is a data-focused, software-as-a-service (SaaS) company that is a
pioneering leader in gathering point-of-sale data and mobile
shopper preferences to generate actionable data and reveal valuable
consumer insights. Creators of the Smart suite of products, a
patented interactive proximity marketing technology, iSIGN enables
brands to deliver targeted messaging, personalized offers and
loyalty perks to consumers' mobile devices in proximity and with
real-time proof of redemption. iSIGN's data gathering capabilities
provide analytics on price points, typical purchases, in-store
dwell time and other shopper metrics that identify emerging
consumer behaviors. These insights enable smarter business
decisions and provide increased ROI metrics for more transparent
marketing. iSIGN delivers relevant, timely messages on an opt-in
basis at no charge to consumers, transmitting rich media to
consumer mobile devices via Bluetooth® and WiFi connectivity in
complete privacy as opposed to iBeacons, apps, downloads and
required surrendering of personal information. Proven to increase
brand engagement and customer loyalty, iSIGN generates
preference-based, predictive "clean data" without compromising
consumer privacy. Partners include: IBM, Keyser Retail Solutions,
Baylor University, Verizon Wireless,
TELUS and AOpen America Inc. www.isignmedia.com
© 2015 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither the TSX Venture Exchange nor Its Regulation Services
Provider (as that term is defined in the policies of the TSX
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release.
SOURCE iSign Media Solutions Inc.