SED Sun Entertainment Holding Corp

Sun Entertainment Holding Corporation (TSX-V:SED) (Pink Sheets:SETHF) is pleased to announce that its wholly owned subsidiary, Sun Entertainment Corporation ("Sun") has licensed the use of the master recording "Flying Saucers Rock and Roll," as performed by Billy Riley and His Little Green Men, as background music in the motion picture PAUL. The film was released by Universal Pictures, was directed by Greg Mottola and the main cast are Simon Pegg and Nick Frost. Sun received a license fee for the use of the recording in the movie and will receive a royalty on each sale for its use in the soundtrack album, which is being distributed by Universal Music.

About Sun Entertainment Corporation

Sun Entertainment Corporation (SUN), based in Nashville, Tennessee, is a wholly owned subsidiary of Sun Entertainment Holding Corporation (SEHC), a publicly traded entity. Sun controls the rights to the master recordings and trademarks associated with the legendary Sun Records label that was founded in Memphis, Tennessee by Sam Phillips. The Company, internationally recognized for rock-n-roll and the evolution of rockabilly is involved in merchandising and management of its vast catalog of approximately 6000 master recordings, with artists including Johnny Cash, Jerry Lee Lewis, Carl Perkins, Roy Orbison, The Dixie Cups, Elvis Presley and others.

The TSX Venture Exchange has neither approved nor disapproved this announcement

CONTACT: Sun Entertainment Holding Corporation
         Terry Lashman
         (800) 665-2454
         (604) 684-7929
         Sidney S. Singleton
         (615) 385-1960
         www.sunrecords.com