NEW YORK, May 30, 2012 /PRNewswire/ -- Azteca Spirit
Sales Corp. ("Azteca"), a privately held company, engaged in the
marketing, distribution and sale of spirits and alcoholic
beverages, has agreed to sell a majority interest, in itself, to
Beneficial Holdings, Inc. (PINKSHEETS: BFHJ). The transaction is
subject to execution of final documents and approval by the board
of directors of both BFHJ and Azteca.
Azteca has a binding agreement, with the manufacturer, to be the
sole United States distributor of
Tepoz® tequila products. Azteca will also be taking on a number of
other lines in the future. It is in the midst of finalizing
agreements with a number of parties to market and distribute its
product within the Northeast, Midwest, and Southeast. Such
will include retailers, event promoters and various parties within
several key markets with upscale demographics.
BFHJ will issue 100,000,000 shares of its common stock to the
owners of Azteca in a transaction valued at $3 million. In addition, BFHJ will cover all
costs of marketing including a redesign of the bottle and packaging
that will reflect the essence of the product, where it comes from,
and its being a premium product. BFHJ will also absorb the
cost of the website and also incorporate it within the one being
built and that is almost finished for BFHJ.
Ms. Nadia Serrano, a spokesperson
for BFHJ agrees that "an alliance between Azteca and Beneficial
will be advantageous to both companies. BFHJ's backing and
wherewithal will further advance the goal of Tepoz® being
positioned as a premium brand with a loyal market of upscale
patrons in the United States."
Charles Herman, a spokesperson
for Azteca feels that "BFHJ's access to Azteca's products will
provide it with a supply of beverages for the casino/gaming
interests for which it is in the midst of finalizing
agreements. Such would also be to the benefit of Azteca and
other lines of spirits that it would like to bring to the U.S.
market. Azteca is interested in the benefit of what will be
access to the customers and outlets of BFHJ's gaming and casino
investments."
Mr. Herman feels that the shareholders of Azteca will further
benefit in that "We believe that Beneficial Holdings, Inc. is being
positioned to realize strong growth in the near future and for the
long term. The shares of Beneficial Holdings Inc. are
undervalued. We think that the stock is trading at a very low
level, since it is prior to assets being placed within BFHJ's
divisions. Azteca looks forward to an increase in value that
will occur due to the future addition of gaming and other assets to
various divisions of Beneficial Holdings, Inc. Azteca may have sold
a majority interest and Tepoz may be a great product.
However, Azteca will still be involved and Azteca now has a stake
in a company that will provide increased significant increase in
share value in the future that will probably exceed the value per
share that the $3 million
represents."
Tepoz consists of a line with four different types of
tequila. The lineup will include: Tepoz® Silver, Tepoz®
Reposado, Tepoz® Anejo and Tepoz® Extra Anejo. The product is
composed of 100% agave and finished with a triple distilled
process. Such product provides an alternative for those seeking a
premium but well priced tequila that will appeal to the more
discriminating of palates to the US market.
For more information on Tepoz® tequila products see
www.tepoztequila.com.
For information regarding this transaction, please contact
Azteca Spirit Sales Corp. at 347-304-1476 or
Beneficial Holdings Inc. at
646-543-0677 Telephone
AZTECA will join BFHJ's corporate website which is currently
under construction and will be available shortly.
Forward-Looking Statements
This press release may contain forward-looking statements .
As a general matter, forward-looking statements reflect our current
expectations and projections relating to our financial condition,
results of operations, plans, objectives, future performance and
business. These statements may be identified by the use of
forward-looking terminology such as "may", "will", "expects",
"plans", "estimates", "anticipates", "projects", "intends",
"believes", "outlook" and similar expressions.
The forward-looking statements contained in this press
release are based upon our historical performance, current plans,
estimates, expectations and other factors we believe are
appropriate under the circumstances. The inclusion of this
forward-looking information is inherently subject to risks and
uncertainties, many of which cannot be predicted with accuracy and
some of which might not even be anticipated. Future events and
actual results, financial and otherwise, may differ materially from
the results discussed in the forward-looking statements. Statements
regarding the following subjects, among others, may be
forward-looking: Our business and investment strategy; our
projected operating results; estimates relating to our ability to
make distributions to our stockholders in the future and economic
trends and economic recoveries.
All information in this release is as of May 29, 2012. The Company does not undertake a
duty to update forward-looking statements, including its projected
operating results. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as
of the date of this press release. The Company may, in its
discretion, provide information in future public announcements
regarding its outlook that may be of interest to the investment
community.
SOURCE Azteca Spirit Sales Corp.