Acquisition of Iconic Entertainment Brand from
Oath Inc., a Verizon Company, Expected to Fuel Additional MoviePass
Subscriber Growth and Expand Advertising Platform
Helios and Matheson Analytics Inc. (Nasdaq: HMNY) (“HMNY”) and
MoviePass Inc. (“MoviePass”), the nation’s premier movie theater
subscription service and a majority-owned subsidiary of HMNY, today
announced that HMNY has acquired Moviefone, an entertainment
service owned by Oath Inc. (formerly, AOL Inc.) (“Oath”) which
provides over 6 million monthly unique visitors full access to the
entertainment ecosystem, from movie theaters to streaming services
and all screens in between.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180405005624/en/
Oath and Verizon have taken an ownership
stake in MoviePass through equity in HMNY in connection with the
transaction.(Photo: Business Wire)
As HMNY’s second acquisition in the consumer entertainment
industry, the Moviefone acquisition represents another pillar in
building out its content marketing strategy and advertising revenue
platform for MoviePass. Oath will continue to sell Moviefone’s
digital ad inventory and has taken an ownership stake in MoviePass
through equity in HMNY in connection with the transaction.
“This natural alignment between MoviePass and Moviefone will
help us grow our subscriber base significantly and expand our
marketing and advertising platform for our studio and brand
partners,” said Mitch Lowe, CEO of MoviePass. “Moviefone has been a
go-to resource for entertainment enthusiasts for years, and we’re
excited to bolster its presence and bring this iconic platform into
the entertainment ecosystem of the future.”
Founded in 1989, Moviefone delivers the best in entertainment,
including movie show times and tickets, trailers, TV schedules,
streaming information, cast and crew interviews, photo galleries
and more. Moviefone’s editorial coverage includes up-to-date
entertainment news, trailers and clips, exciting red-carpet
coverage and celebrity features.
“This investment in digital content expands MoviePass’ reach
further into multiple Hollywood touchpoints,” said Khalid Itum, VP,
Business Development at MoviePass. “We believe the acquisition will
allow us to connect studios and brands with potential new
subscribers, capture their attention, and convert them into paying
subscribers. We believe Moviefone will also allow us to provide
relevant and appealing content to moviegoers while simultaneously
increasing the value of the Moviefone brand.”
“HMNY’s vision is to have MoviePass support the entire movie
theater industry ecosystem-- from distribution to exhibition and
now, content,” said HMNY’s Chairman and CEO, Ted Farnsworth. “Above
all, we believe the Moviefone acquisition will serve as another
valuable source of revenue for HMNY and MoviePass,” concluded Mr.
Farnsworth.
“Moviefone provides users with full access to the entertainment
ecosystem, from movie theaters to streaming services and on all
screens in between, said Matt Young, VP Entertainment, Oath. “By
bringing together MoviePass and Moviefone, entertainment lovers
will enjoy the full suite of movie-theater subscription
opportunities, discovering, interacting and sharing blockbusters,
hit series and underground hits across the worldwide community of
film and TV. Advertising partners will also have a more powerful
and comprehensive vehicle to promote their films."
Key Transaction Details
On April 5, 2018, HMNY filed a Current Report on Form 8-K with
the U.S. Securities and Exchange Commission providing key
transaction details of the Moviefone acquisition. HMNY encourages
its investors and shareholders to read the Current Report in
conjunction with this press release. The information in this press
release is subject in all respects to the disclosures set forth in
such Current Report.
About Helios and Matheson Analytics Inc.
Helios and Matheson Analytics Inc. is a provider of information
technology services and solutions, offering a range of technology
platforms focusing on big data, artificial intelligence, business
intelligence, social listening, and consumer-centric technology.
HMNY currently owns approximately 81% of MoviePass Inc., the
nation's premier movie-theater subscription service. HMNY’s
holdings include RedZone Map™, a safety and navigation app for iOS
and Android users, and a community-based ecosystem that features a
socially empowered safety map app that enhances mobile GPS
navigation using advanced proprietary technology. HMNY is
headquartered in New York, NY and Miami and listed on the Nasdaq
Capital Market under the symbol HMNY. For more information, visit
us at www.hmny.com.
About MoviePass Inc.
MoviePass Inc. is a technology company dedicated to enhancing
the exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the
ability to attend up to one movie per day for a low subscription
price. The service, accepted at more than 91% of theaters across
the United States, is the nation's largest theater network. For
more information, visit www.moviepass.com.
About Oath, Inc.
Oath, a subsidiary of Verizon, is a values-led company committed
to building brands people love. Oath reaches one billion people
around the world with a dynamic house of media and technology
brands, including Yahoo, AOL, TechCrunch, Tumblr and Flickr, among
others. A global leader in digital and mobile, Oath is shaping the
future of media. For more on Oath, visit www.oath.com.
Cautionary Statement on Forward-looking Information
Certain information in this communication contains
"forward-looking statements" about HMNY and MoviePass within the
meaning of the Private Securities Litigation Reform Act of 1995 or
under Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended
(collectively, "forward-looking statements"), that may not be based
on historical fact, but instead relate to future events.
Forward-looking statements are generally identified by words such
as "projects," "may," "will," "could," "would," "should,"
"believes," "expects," "anticipates," "estimates," "intends,"
"plans," "potential" or similar expressions. Such forward-looking
statements include, without limitation, statements regarding HMNY’s
and MoviePass' businesses and prospects. Statements regarding
future events are based on HMNY's and MoviePass' current
expectations and are necessarily subject to associated risks.
Such forward-looking statements are based on several
assumptions. Although management of HMNY and MoviePass believe that
the assumptions made and expectations represented by such
statements are reasonable, there can be no assurance that a
forward-looking statement contained herein will prove to be
accurate. Actual results and developments (including, without
limitation, the ability of HMNY and MoviePass to derive financial
benefits and attract new MoviePass subscribers as a result of the
acquisition of Moviefone) may differ materially and adversely from
those expressed or implied by the forward-looking statements
contained herein and even if such actual results and developments
are realized or substantially realized, there can be no assurance
that they will have the expected consequences or effects.
Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY's Quarterly Report on Form 10-Q,
for the quarter ended September 30, 2017 filed with the SEC on
November 14, 2017, in HMNY's Annual Report on Form 10-K for the
fiscal year ended December 31, 2016 filed with the SEC on April 14,
2017, in HMNY's Current Report on Form 8-K filed on November 30,
2017 (as amended on February 9, 2018) and other HMNY filings,
including subsequent current and periodic reports, information
statements and registration statements filed with the SEC. You are
cautioned to review such reports and other filings www.sec.gov.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180405005624/en/
Helios and Matheson's and MoviePass' acquisition of Moviefone
expected to fuel MoviePass subscriber growth, expand advertising
platform.
HMNY Contact:The Pollack PR Marketing GroupStephanie
Goldman/Mark Havenner, 310-556-4443sgoldman@ppmgcorp.com /
mhavenner@ppmgcorp.comorMoviePass Contact:LaunchSquad for
MoviePass212-564-3665moviepass@launchsquad.com
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