True2Bid Update; Site Will Be Transformed
14 January 2014 - 12:00AM
Marketwired
True2Bid Update; Site Will Be Transformed
Company Update:
BOCA RATON, FL--(Marketwired - Jan 13, 2014) - True2Beauty, Inc.
(OTC-PINK: TRTB) (The "Company") (www.True2Beauty.com) and its
exciting and revolutionary ecommerce platform, True2Bid
(www.True2Bid.com) is excited to announce the planned platform
improvements and repositioning of its True2Bid online bidding site.
As previously discussed by the company, the intention has been to
build a lifestyle retail platform combining the fast paced action
of auctions with an everyday retail shopping experience, one that
affords the user the assurance of the best quality and prices,
while keeping them engaged with relevant content and rewards
programs.
True2Bid has served as a
phenomenal testing ground for all of our concepts, the company is
now much more familiar with the intricacies of auctions, from
customer response to execution on the back end. True2Bid will be
targeting very specific demographics and narrowly focused product
lines, content, buying mechanisms, and even rewards.
The company has added depth to
its organization with the help of marketing specialists, product
designers, bloggers, and operational experts. Our new software is
currently operating on a test site and a launch date will be
announced shortly. We are in the process of creating our first
television commercial, which should be completed by the end of this
month, with on air advertising expected to commence thereafter.
True2Bid has signed an agreement with one of the leading
advertising firms in America to handle its airtime purchases.
Additionally, our buyers have been traveling nationwide to trade
shows, suppliers and distributors, helping to broaden our product
selection at launch.
The company intends to provide
weekly updates as we near product launch. As indicated in previous
updates, the site is anticipated to change its look and feel prior
to the advertising campaign, reflecting a more targeted offering,
with a wide variety of products. The site will engage users in
reward programs as well as offer a fully developed retail site
integrated into the auction functionality.
Please watch as we begin the
transformation of the site to a new and exciting platform for
entertainment shopping, "Where The Only Risk Is Having Fun."
True2Bid offers a new and
innovative way to purchase the goods you want, at prices you love,
personally experiencing "The Only Risk Is Having Fun."
About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid an online retail
platform. The True2Bid site is focused on delivering users a wide
array of products that can either be won in an action packed
environment of a live auction or purchased outright at considerable
discounts to MSRP. With a guarantee that "The Only Risk Is Having
Fun," participants can now experience a new and exciting way to
shop for the products they want, at great discounts.
More information on the
Company can be found at: www.True2Beauty.com and
www.True2Bid.com
For further information,
please contact Investor Relations: 1-800-630-4190.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements .The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
CONTACT: Investor Relations: True 2 Beauty Inc. 1-800-630-4190
www.True2Beauty.com www.True2Bid.com
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