Salon City and Great Lengths Ink Deal for Multi-Media Branding Campaign
29 August 2009 - 2:25AM
Marketwired
Ewire -- Salon City, Inc. (PINKSHEETS: SALN), an emerging media
company, lifestyle brand and publisher of its flagship
publications, BE! and Salon City magazines, announced the recent
signing of a 2009-10 branding and advertising contract with Great
Lengths -- the beauty industry's number one hair extension
manufacturer. The contract calls for Great Lengths to be branded in
Salon City's multi-media, including Salon City and Beauty
Entertainment magazines, Beautymaker Net News and Hollywood
CeleBeauty.
Great Lengths' "Invest in Yourself" brand campaign rolled out
this month with inside and back page ads in BE! Magazine and
Beautymaker Net News -- Salon City's popular daily email news
program which reaches approximately 150,000 readers monthly. The
contract was one of the first for BE! Magazine. Brett Butcher,
Great Lengths' business development director, complimented the new
print publication, "Salon City has put together an awesome concept
in BE! Magazine. Our ads look fantastic and we're glad we jumped in
early."
Steven Casciola, Salon City's President and CEO, says, "Great
Lengths is highly-respected and a beauty powerhouse -- their hair
extensions are in high demand and used by Hollywood stars and
celebrities the world over. Their decision to be one of the first
to come into BE! Magazine and continue partnering in our
multi-media (print, online, digital, email push technology, etc.)
leverages their campaign's effectiveness and visibility. We look
forward to showcasing Great Lengths to Salon City's expanding
global audience."
ABOUT SALON CITY, INC.
Salon City, Inc. is an emerging publicly traded media company,
lifestyle brand and independent marketing network for products,
distribution and services. Salon City was the first to brand the
genre, 'Beauty Entertainment.' It publishes its flagship consumer
publication, Salon City Magazine, Beauty Entertainment Magazine,
Beautymaker Net News, and produces the award-winning web show,
Hollywood CeleBeauty, online media, licensed events and awards
shows. To see more on Salon City visit http://www.saloncity.com
For the full release please follow this link:
http://www.ewire.com/display.cfm/Wire_ID/5315
CONTACT: Investor Relations 888-522-3263 Email Contact
www.saloncity.com
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