Sub-Urban Executes Milestone Order from Virgin Megastores to Retail Mash Culture Lab Brand at Five National Flagship Stores; De
18 July 2006 - 6:37AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing revenue growth in the global fashion industry, has secured
a milestone order to retail its Mash Culture Lab(TM) at five
flagship Virgin Megastores, including the Times Square location in
New York, the largest entertainment store in the world. Other
participating locations include Virgin Megastores in San Francisco,
Orlando (in Disney World), Chicago (Michigan Avenue) and at the
famed Hollywood and Highland store in Hollywood, California. Mash
Culture Lab, a brand concept conceived in pop music culture, finds
an ideal, highly-targeted launching pad at Virgin Megastores, a
trendsetting retail chain with worldwide brand recognition. The
order amplifies MCL's visibility with music fans in the country's
most influential markets and further validates Sub-Urban's
multi-brand strategy to create a diversified brand portfolio aimed
at maximizing revenue potential while maintaining strong brand
appeal for each consumer base. Virgin Megastores is a worldwide
chain of entertainment stores specializing in various record
releases, video games, books, DVDs, electronics and trendsetting
clothing. Established by audacious entrepreneur Richard Branson,
the Megastores set trends in the entertainment industry around the
world and often host first-ever in store appearances by artists
like Eminem, 'NSync and Nine Inch Nails. "All of our brands have
their roots in the rock and hip hop musical genres," said Joseph
Shortal, Chief Executive Officer of Sub-Urban. "The Virgin
Megastores provide us with an ideal location to distribute our new
Mash Culture Lab clothing line. We are confident that Virgin
customers will embrace it and continue to raise visibility in the
country's largest and most influential markets." This milestone
order comes on the heels of Sub Urban's cross-promotional
partnership with hit maker EMI/Capital Records, the world's largest
independent music company. As part of the agreement, Sub-Urban's
MCL(TM) garments will carry a digital hangtag with free musical
downloads from musicians such as rock artist Hedley and urban star
Chingy's upcoming album. Mash Culture Lab(TM) (MCL) is a brand
concept derived from today's most significant cultural youth
movement. "Mash Culture" is the result of technological innovations
that allow today's youth to combine previously disparate cultural
movements like Hip Hop and Rock to create unique sounds, videos,
automobiles and even customized clothing. Sub-Urban has positioned
MCL on the cutting-edge of that movement, as it executes yet
another strategic initiative that targets mainstream youth.
Sub-Urban's provocative brands have been widely featured in
high-profile fashion magazines, online publications and news media.
The Company is committed to aggressive appreciation through organic
and acquisitioned growth, including the purchase of additional
trademarked apparel and accessory lines. About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's
current portfolio of trademarked apparel and accessory brands
includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors and BLACK
JESUS(R) streetwear apparel and PYT styles for younger girls.
Consistent with the company's high growth strategies, the Company
will be actively marketing these brand offerings to Japan, Canada,
Australia and 25 European countries. For additional information,
please visit www.whiteboy.com. For more investor oriented
information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. To
view a promotional video which features personal celebrity
endorsements that include Rocker Tommy Lee and Academy
Award-winning actor Don Cheadle, please visit
http://www.trilogy-capital.com/tcp/sub-urban/promo.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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