Sub-Urban Establishes High-Profile ``Get Cocky Awards'' Charity Event to Bring National Focus to New Mash Culture Lab Brand; Ju
24 July 2006 - 8:30PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
has announced its creation of the first annual Get Cocky Awards, a
charity event established to support the Lower Manhattan Cultural
Council (LMCC), as the latest element of the Company's national
program to raise the profile of its cutting-edge lifestyle and
fashion brands. Sub-Urban's Mash Culture Lab(TM) (MCL) clothing
line will sponsor the Get Cocky Awards. The Get Cocky Awards were
organized by AGW, Sub-Urban's New York-based event marketing
agency, to celebrate individuals who encompass lower Manhattan's
diverse culture and influence in the arts, entertainment, media and
film. The awards show owes its namesake to the signature rooster
logo made popular by the Company's Whiteboy(R) brand. Sub-Urban's
rooster logo has also been adopted by the event sponsor MCL(TM).
The Awards, scheduled to be held July 27, will take place on the
top floor of 7 World Trade Center. "The moment AGW approached us
with the Get Cocky Awards idea, we knew that it provided an ideal
opportunity to reach New York's most influential consumers," said
Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We
are committed to executing the most effective marketing strategies
available to us and we believe that this out-of-box initiative will
continue to establish us as a global fashion company." Sub-Urban's
focused marketing and sales strategy recently resulted in an order
for its Mash Culture Lab(TM) line from five flagship Virgin
Megastores, including the Times Square location in New York, the
largest entertainment store in the world. Other participating
locations include Virgin Megastores in San Francisco, Orlando (in
Disney World), Chicago (Michigan Avenue) and at the famed Hollywood
and Highland store in Hollywood, California. Sub-Urban's
provocative brands have been engineered from the start to generate
consumer buzz and to maximize sales. The Company's brands have
already been widely featured in high-profile fashion magazines,
online publications and news media. The Company is committed to
aggressive appreciation through organic and acquisitioned growth,
including the purchase of additional trademarked apparel and
accessory lines. -0- *T Event Details What: The Cocky Awards When:
Thursday, July 27, 2006 Time: 8:00 pm - Midnight Where: 7 World
Trade Center - 45th Floor *T About Sub-Urban Brands Sub-Urban
Brands, Inc. is a multi-brand company which designs and markets
cutting-edge lifestyle apparel that targets the rapidly-growing
multibillion-dollar youth consumer marketplace. The Company pursues
robust revenue-generating opportunities within multi-tiered retail
markets that leverage multiple brands and market segments to create
financial success. Sub-Urban is committed to further expansion and
increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as
well as to the establishment of new international marketing
alliances that will reinforce its recurring and non-recurring
revenue streams. Inspired by the energy and vigor of youth, urban
and music culture, Sub-Urban is initially focused on creating a
family of non-competing brands for its key target consumer, an
estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R)
for Men, WHITEBOY(R) Juniors, Mash Culture Lab(TM), BLACK JESUS(R)
and PYT styles for younger girls. Consistent with the company's
high growth strategies, the Company will be actively marketing
these brand offerings to Japan, Canada, Australia and 25 European
countries. For additional information, please visit
www.whiteboy.com, www.mashculturelab.com, www.whiteboygirl.com and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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